Sunday, January 19, 2020
McDonalds is A Competitive Fast Food Firm Essay -- Fast Food Industry
A Competitive Fast Food Firm Firms within the fast food industry fall under the market structure of competition. Market structure is a classification for the key traits of a market. The characteristics of a market that is competitive would include: a large number of buyers and sellers, easy entry to and exit from the market, homogeneous products, and the firm is a price taker. Take McDonalds fast food restaurant for example. In 1954, Ray Kroc became the first franchisee appointed by Mac and Dic McDonald in San Bernadino, California. He opened his first restaurant in De Plaines, Illinois (near Chicago), and the McDonaldââ¬â¢s Corporation was created. By 1959, the 100th McDonaldââ¬â¢s had opened in Chicago. In the early years of the 1960ââ¬â¢s, Ray Kroc had bought all rights to the McDonaldââ¬â¢s concept from the McDonaldââ¬â¢s brothers for $2.7 million. In 1963, the 500th restaurant had opened. By the end of the decade, McDonaldââ¬â¢s was listed on the New York stock exchange, had opened restaurants in every state of the union and also outside the USA. By 1972, assets exceeded $500 million and sales surpassed $1 billion, a new McDonaldââ¬â¢s restaurant was opening nearly every day. In 1984, Ray Kroc died, but his company was then serving 17 million customers a day, equivalent to serving lunch to the entire population of Australia and New Zealand. If McDonaldââ¬â¢s lined up all the hamburgers sold since 1955, they would have circled the equator 103.75 times and reach to the moon and back 5 times. Today, McDonaldââ¬â¢s remains one of the most competitive franchises ever created because they still have a large number of buyers and sellers, easy entry to and exi... ...dustry is the ease of entry into the market. Start-up franchises within this market structure can begin operating with relatively low initial investments (compared to other industries). This is not the case where monopoly companies, such as Microsoft is concerned. There are numerous barriers to entry into a Monopolistic market structure, capital being one of the most prominent barriers. If a new franchise offered the consumer a quality product at a reduced price, then the chance of success are greatly increased. McDonaldââ¬â¢s established a name for themselves by offering quality food and fast, friendly service. This is a very important concept in the fast food industry. Once they established themselves to the consumers and became more visible, they created more demand, which lead to a greater revenue for them.
Saturday, January 11, 2020
An Investigation Into the Language Used in Childrens Advertising
An Investigation into the Language used in Childrenââ¬â¢s Advertising Contents Hypothesis Introduction Methodology Analysis Conclusion Evaluation Bibliography Appendix Hypothesis In my investigation I am going to analyse the language used in childrenââ¬â¢s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents. Introduction I have chosen to look at the language used in childrenââ¬â¢s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls.I hope that I can also draw on my own early experiences to help me with some of my conclusions. When I was 4 years old I wanted the new ââ¬ËBaby Bornââ¬â¢ doll really badly and kept asking my mum until I got it. When I did get it, I played with it constantly and gradually lost the different accessories that came with her. I remember c learly that when my little sister played with her Barbie dolls when she was younger that she would use an American accent when making the dolls speak.I was never sure why she did this but I did find it amusing. I am aiming to find out whether language in advertising is manipulative, whether it reinforces traditional gender categories and whether I believe it to be a positive force or not. The use of language in television advertising is influenced by other factors such as whether voices used are that of a man, woman or child. The studies I have read indicate that voiceovers given by men are far more effective for successful marketing than those by women.The 1979 study found that quite often even if the product was seen as female, most girl targeted adââ¬â¢s used men for the voice-overs and that where women voice-overs were used they were only for girls products which would seem to imply that these products didnââ¬â¢t warrant the recommendation of a man. Studies found that peop le respond better to male voices than female voices. I have read some studies on childrenââ¬â¢sââ¬â¢ advertising and a book on advertising (see Bibliography) and the findings of these made me interested in finding out whether modern advertising supports the findings of these studies. ââ¬ËChildren learn personality and behaviour patterns through the imitation of their own parents attitudes and behaviours and will acquire the patterns of behaviour more rapidly where there is an attractive model whose behaviour is rewardedââ¬â¢Ã¢â¬â¢ (Smith, 1994). As part of my work I am looking at whether my adverts support traditional gender roles. Methodology I will watch advertisements on childrenââ¬â¢s television channels. The channels I am going to be watching are Nickelodeon and Nick Junior.To carry out my investigation I needed data and the only way for me to collect this was to watch childrenââ¬â¢sââ¬â¢ TV, record the advertisements, transcribe them and then analyse my findings. My transcriptions have been included in my Appendix. To ensure that my data and any conclusions drawn from analysing it are valid I have used actual adverts and transcribed them carefully, and not made up any of my findings. I must not over generalise as it is easy to assume that what I find from my transcriptions is true of all advertisements and this is incorrect as all adverts are different.To analyse my data I am going to look at pragmatics and grammar. I may also make observations on lexis and semantics. I decided to analyse my data this way because I am looking at the language of advertising, i. e. the words and how they are used and also how it influences and this will help me answer my key question. My data is organised by transcript and I am going to analyse each of my transcripts separately. I hope that this will give me common results that I can include in my conclusions. Analysis Transcript 1 Syllables |Total number of words | |1 |41 | |2 |16 | |3 |3 | |4 |0 | I was interested in seeing the complexity of the words used in these adverts and I looked at the number of syllables in each word in each advert.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert. Only one of the 3 syllable words is used in the main part of the advertisement which is aimed at the child, the other two are in the end part which is delivered by and directed at adults. This advert is for a Chou Chou doll that has bruises that disappear when the area is warmed up. This is going on the idea that parents make their children ââ¬Ëall betterââ¬â¢ if they are hurt.This will appeal to young girls as not only is it a doll that they can play with but it is also something they can care for and ââ¬Ëmake betterââ¬â¢ themselves, just as their parents do for them. The sing song voice used in the advert mirrors the way a lot of adults talk to their babies and small children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave like a grown up on a doll that gives them a reaction.They want the responsibility of looking after something and this doll pretends that they are responsible for making it better. Depending on how old the child is, they may believe that they are actually making the doll better. Every time the sing song voice is used it is delivered in the same way, in the same tone of voice and is to the same tune. This shows prosodic features: the effect of the sing song voice followed by the childââ¬â¢s statement is almost one of versification, in the pattern of 1, 2, 1, 3, 1, 4, 1, 5.The language used in the advertisement along with the visual triggers are likely to create desire for the product and if the parents feel that it will encourage their children to be caring and responsible then their purchasing decisions are likely to be influenced . It does encourage caring as the child playing with the doll makes the doll better and also reinforced caring by the use of caring language such as ââ¬ËMummy be your doctorââ¬â¢, ââ¬ËMummy make me betterââ¬â¢, ââ¬ËHereââ¬â¢s your medicineââ¬â¢ (sing song voice) and ââ¬ËI love youââ¬â¢ (little girl).The language in this is not openly manipulative but the constant repetition of the name of the doll, ââ¬ËMummy make me betterââ¬â¢ will ensure the child remembers the name of the product even if they are quite small, and will want it. By casting the little girl as the Mother figure, and using the sing song voice to indicate the little girls role i. e. ââ¬ËMummy make me betterââ¬â¢, ââ¬ËMummy loves her daughterââ¬â¢, it encourages the child to want to take on that role. I feel that this advertisement reinforces the traditional gender behaviour patterns because the little girl playing with the doll is being encouraged to behave like a traditiona l caring mother.There would be a very different impact if the sing song voiceover was that of a man because traditionally the parent that looks after sick children is the woman. I think that the language in this advert is primarily aimed at children. However because it encourages caring behaviour it can influence the parents Grammar This advertisement uses short sentences in the beginning which are aimed at the child watching the advert and at the end it says ââ¬Ëbruises disappear with warm Chou Chou Mummy Make Me Better from Zaph Creationââ¬â¢, this is aimed at the parents as it is a longer and more complex sentence.The words used are mostly one or two syllables, with the exception of three which are three syllables, ââ¬Ëmedicineââ¬â¢, ââ¬Ëdisappearââ¬â¢ and ââ¬ËCreationââ¬â¢. The use of simple words with a small number of syllables shows us that it is primarily aimed at children. The sing song voice featured in the advert uses repetition, ââ¬Ëmummy make me betterââ¬â¢, ââ¬Ëmummy be your doctorââ¬â¢, ââ¬Ëmummy make me betterââ¬â¢, ââ¬Ëmummy loves her daughterââ¬â¢ and ââ¬Ëmummy make me betterââ¬â¢. This emphasises the name of the product and helps whoever is listening to store the name in their memory. Pragmatics The language is simple and active rather than passive i. . shows the child ââ¬Ëdoingââ¬â¢ mummy make me better ââ¬Ëhere is your medicineââ¬â¢. Active language is involving and shows ââ¬Ëdoingââ¬â¢ rather that watching. Transcript 2 |Syllables |Total number of words | |1 |45 | |2 |7 | |3 |1 | |4 |0 |Once again I looked at the complexity of the words used. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert, with most of these being one syllable. This advert is for a digital house where the 6 pixelated girls living in it can earn points and get the best room in the hou se if they have the most points. Every pre-teen wants the best room with the best things and this is appealing to their interests. Im Queen of the houseââ¬â¢ implies that the girl with the best room is the best and most popular out of them all. The fact that this advert is delivered mostly in song and in an American accent exaggerates its appeal because a lot of pre-teens use an American accent when they are playing because they imitate the role model in the advertisement, which in the case of this advert, is a teenage American girl. The language in this advert is aimed solely at children.It appeals directly to the interests of pre-teens. Grammar The slogan pick pick pixel chick roomies emphasised the name of the product by repeating the first sound of the product name twice before it and also by using alliteration. This advert mainly comprises of a single long sentence punctuated by one second pauses which help give the advert impact. The viewer has time to absorb one part of th e advert before the next part is delivered. Pragmatics ââ¬Ëââ¬â¢There are lots of games to play yeah the fun never stops. ââ¬â¢ This will appeal to pre-teens as it is an environment over which they have full control and there are no adult figures involved, and what pre-teen hasnââ¬â¢t imagined or even fantasised about the fun they would like to have in a house with no adults and how late they would go to bed! It is not openly manipulative but it plays on the (rather attractive) idea of having as much fun as you want in your own house and will therefore encourage pre-teens to want this product.This makes it subtly manipulative. Transcript 3 |Syllables |Total | |1 |29 | |2 |11 | |3 |1 | |4 |1 |The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the majority of this advert, with most of these being one syllable. This is an advert is for a glittery temporary tattoo set. It openly reinforces traditional gender categories as it is clearly aimed at young girls, and girls trying to make themselves pretty and girls that are looking for the ââ¬Ëwowââ¬â¢ factor.The language in this advert is aimed at children. Grammar This advert does use manipulative language ââ¬Ëeverything you needâ⬠¦Ã¢â¬â¢ indicated to the watcher that they need the product instead of just wanting it and ââ¬Ëwow get these great glitter tattoosââ¬â¢ makes them more desirable and is almost acting as a command by using an imperative ââ¬â get it, get it, get it! ââ¬ËThey look so coolâ⬠¦Ã¢â¬â¢ all children want to be cool and will want a product that they think will make them cool. express your styleââ¬â¢ gives the impression that this product will allow the user to be stylish by indicating that they have style and that this product will help them to express it. It is almost elliptical because it is economical with the number of words used and relies heavily on the visual accompaniment. Pragmatics It is delivered by a mature woman and shows the process of choosing and applying the tattoo. This makes the children watching the advert think that it is easy to use, fun, pretty and makes them want it.I donââ¬â¢t believe that the language used is a positive force because it is openly encouraging young children to want and use tattoos at an age when they are not mature enough to understand the difference between temporary and permanent tattoos. It could influence a rash decision in later life to get a permanent tattoo because they had a cool glittery one when they were young. Children are a very easy target for advertising and so are very vulnerable to suggestion. They then use their parents as an easy target for pester power.Transcript 4 |Syllables |Total number of words | |1 |34 | |2 |9 | |3 |1 | |4 |2 | The language used is simple and comprises mostly of one or two syllable w ords.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a doll that has over 80 sounds and recognises her accessories and the name you give her. This advert is delivered as if the doll already belongs to the child; ââ¬Ëyou can name My Babyââ¬â¢.This makes the child want it as it. Generally the language used is not manipulative but by saying ââ¬Ëyou can name My Babyââ¬â¢ it is making the statement personal to the viewer and is likely to create desire for the product. The majority of the language in this advert is aimed at children with the ending aimed at parents. Grammar The use of the word ââ¬Ëcanââ¬â¢ in this advert is makes the naming of the baby modal because it is allowing the child to cho ose the name of the baby.Personal pronouns play a great part in this advert as the word ââ¬Ëyouââ¬â¢ is used 3 times and is always referring to ââ¬Ëyouââ¬â¢ as the child. This involves the child and is likely to make them want the product more as they feel a sense of ownership. Pragmatics The doll makes over 80 sounds which would also appeal to the child as real babies make more than 80 sounds and the child wants a doll that is as real and life-like as possible. The doll also comes with accessories that it recognises.This is appealing as most parents want to spoil their child and the little girl will want to spoil her ââ¬Ëbabyââ¬â¢. I believe that this product will be attractive to parents as it encourages the child to be responsible as they can look after and interact with the doll. This makes the advert a positive force as it is teaching the child to be caring. This is stereotypical as there is the voice of a woman featured in the advert which acts like the mothe r figure of the child. The girl with the doll acts as the mother figure of the doll.Transcript 5 |Syllables |Total number of words | |1 |44 | |2 |7 | |3 |8 | |4 |0 | The language used is simple and comprises mostly of one or two syllable words.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a Baby Annabel accessory set consisting of a sheep toy that plays a soothing melody and a beautiful quilted bed set. It definitely reinforces traditional gender categories with the little girl ââ¬Ëmotherââ¬â¢ putting the baby to bed, playing a lullaby.I think that this is a positive force as it is making bedtime appear to be fun instead of something that young children avoid as best they can. This will make it more a ttractive to parents for the same reason that it might make it easier for them to put their own children to sleep. This advert is exploiting bedtime as it can be used as a fun time. The parents may see buying the doll for their child as an easier way of getting them to go to sleep, as Annabel is in bed, they should be too! In a way this exploits the parental desire to get children to bed as the advert implies that this product will help.The language used in this advert is aimed both at children and their parents. The majority of the advert targets the child but the ending targets the parents. Grammar The language is subtly manipulative as it says ââ¬Ëyou can lay your Baby Annabel in her bedââ¬â¢ which will make any child that already owns a Baby Annabel want the bed to put her in. The language used here is elliptical because the pauses in the advert create sentences which arenââ¬â¢t complete in their own right ââ¬Ëbut donââ¬â¢t be sadâ⬠¦Ã¢â¬â¢ and ââ¬Ëlisten to the sheepâ⬠¦Ã¢â¬â¢ The sentences are a mixture of complex : ââ¬Ëhere comes the night but donââ¬â¢t be ad you can lay your baby Annabel in her bed, time for sleep I wish you sweet dreamsââ¬â¢ and compound : ââ¬Ëthe baby Annabel bed with soothing melody and a beautiful quilted bed set sweet dreams for your baby,ââ¬â¢ sentences. Pragmatics ââ¬ËSweet dreams for your Baby Annabelââ¬â¢ suggests that if you have the bed to put your doll in she will have sweet dreams. If you donââ¬â¢t have one of these accessories then your doll wonââ¬â¢t have sweet dreams. This brings up that everyone wants the best for their child and wants them to be happy and therefore makes this set a must-have for young girls and their Baby Annabel dolls.Transcript 6 |Syllables |Total number of words | |1 |37 | |2 |10 | |3 |1 | |4 |1 | The language used is simple and comprises mostly of one or two syllable words.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with the majority of these being one syllable. This is an advert for a beauty kit from Bratz and includes airbrush colour, lip colour, stencils and body glitter. This advert is delivered as a set of instructions, and as instructions are meant to be followed it is manipulative in the way that it is telling the viewer how to apply the make-up to the doll.There are only five instructions and not all of them are directing you to do something to the doll so it is attractive in the way that is simple. Parents may find this product appealing as if it is that simple it will keep the pre-teen safely occupied without parental assistance. The use of the word ââ¬Ëmagicââ¬â¢ 4 times in this short advert reinforces how amazing the product is. Anything that is magic is very likely to appeal to pre-teens. There are clues of traditional gender rules, a big one being that the advert is for a make-up produ ct which is aimed at pre-teen girls.The Bratz products are a pre-teen version of Barbie products and allow the girls to apply the make-up themselves in a way they want to do it. For the reason above I think that this advert is a negative force. The language in this advert is aimed only at children. Grammar This advertisement uses alliteration in the product name, ââ¬Ëmagic make-upââ¬â¢ and this is repeated 3 times throughout the advert. There are a lot of imperatives used, ââ¬Ëturn it upââ¬â¢, ââ¬Ëdraw it onââ¬â¢ and ââ¬Ëstencil it thereââ¬â¢. Generally pre-teens respond to commands and this may increase the influence of the advertisement.Rhyme is used in the middle of the instructions for the use of the product, ââ¬Ëstencil it thereâ⬠¦glitter everywhereââ¬â¢. Rhyme can make information more memorable which could increase the impact of this advert. Pragmatics Body image is an issue raised by this product as by glamorising airbrush techniques, girls may feel under pressure to look a certain way and to have matte skin. This issue is also big in the world of celebrities as women that girls look up to as role models never get seen without a perfect face as their pictures are airbrushed.The dollââ¬â¢s face is going to look matte and perfect as airbrush make-up is used and if the pre-teenââ¬â¢s own skin doesnââ¬â¢t look the same when she starts wearing make-up she may feel ugly. Transcript 7 |Syllables |Total number of words | |1 |37 | |2 |11 | |3 |2 | |4 |2 |The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. I have found that it is unusual to have words of 3 or 4 syllables that are not featured in the product name. This is an advert for a Polly Pocket product that is a nursery with 5 newborn Dalma tian puppies.The first thing that I noticed about this advert is the instant use of alliteration in the title of the product, Polly Pocket Puppy Playhouse. The language used by the young girl is delivered in rhyme; this makes it easier to remember as it is more likely to stick in your mind. It uses ââ¬Ëyoungââ¬â¢ monosyllabic language such as ââ¬Ëlots to doââ¬â¢, ââ¬Ëso sweetââ¬â¢ and ââ¬Ëfun for puppy and youââ¬â¢ so that the young girls understand exactly what the advert is trying to say. It also uses some slang, teen-speak, for example ââ¬Ëwow neatââ¬â¢It doesnââ¬â¢t teach the child to be caring as it is just a toy, they are not looking after the baby Dalmatians, they are playing with them on the Ferris wheel and the see-saw. I wouldnââ¬â¢t say that there is a positive or a negative force as the aim of the product is purely for fun. There is also no parental manipulation as there is nothing for them to gain or nothing for their child to learn b y them having the product. The language in this advert is aimed purely at children. GrammarThe grammar used is elliptical, when I looked at the sentences in the light of where the pauses are I noticed that they are not complete in themselves, for example ââ¬Ëlots to doââ¬â¢, ââ¬Ëlook a ferris wheelâ⬠¦Ã¢â¬â¢, ââ¬â¢a see-saw thatââ¬â¢s a table tooââ¬â¢ and ââ¬Ëdalmation babiesââ¬â¢. Pragmatics There is a change of register at the end of the advert. The major part of the advert is delivered in a child-like way. The end of the advert, which is delivered by a male voice-over, is a complete adult sentence ââ¬Ëpuppy playhouse with 5 newborns other puppies sold separatelyââ¬â¢.There is no audio proof that this product is aimed at girls but as there are only girls featured in the advertisement we get the impression that it is, although the voice over is that of a man. Conclusion The language used in the majority of my adverts is aimed at children. Where th e language is also aimed at parents it is usually towards the end of the advert, with the majority still being aimed at children. The following table shows a summary of whether the language used in my adverts is aimed at children, their parents or both children and their parents. Advertisement |Children |Parents |Children & Parents | |1 | X | | | |2 | X | | | |3 | X | | | |4 | | | X | |5 | | | X | |6 | X | | | |7 | X | | | If I had chosen educational toys for my study of language in advertising I think that more of the language would be aimed at parents. I think this because the parents would make a purchasing decision based on the educational value of the product as opposed to the play value which is offered in my chosen adverts.Where my adverts are aimed at both children and their parents, there seems to be some positive benefit for the child, from the product. An example of this is My Baby Doll, see Transcript 4. It encourages the child to be responsible and caring and therefore appeals to the parents as well. Transcript 5 ââ¬â Baby Annabelââ¬â¢s Bed Set, appeals to parents as well because it makes bedtime fun. The table below shows the total number of words in all the advertisements I looked at and shows how many syllables are in each. This shows conclusively that the words used in childrenââ¬â¢s advertising are generally very simple as there is a huge predominance of monosyllabic words. Syllables |Total number of words | |1 |267 | |2 |71 | |3 |17 | |4 |6 | Several of my advertisements were subtly manipulative, and appealed to the mercenary and materialistic side of the children.I found this interesting because the results of one of my studies showed that advertising directed to children made them more materialistic and acquisitive. This study found that because the children were more acquisitive, it encouraged conflicts with both their friends and their parents. This study said that as children have under-developed reasoning, they canââ¬â¢t w ork out whether information is rational or realistic and that they could easily be deceived and influenced by advertising. Nearly all of my advertisements definitely reinforce gender categories i. e. the traditional role of the female, whether this be caring for children or making themselves look pretty. One of the studies I looked at (Lois. J.Smith, 1994) showed that children learn a lot about sex-type behaviours from television and the characters used are attractive models to copy because they are generally good looking. Advertisements show children how to behave and they accept the images they see as real. Evaluation I think my study is quite effective in terms of looking at the language related to young girls. I think my study would have had more validity if I had used a much larger range of advertisements, and if I had covered both play value and educational toys. It would also have been interesting to have included an equal number of advertisements aimed at boys and at both se xes. This would have allowed me to compare the language used in different areas and would have made my results more valid.On its own my key question was a little vague and if I had only addressed this question my study would have been very short. By including whether the language was manipulative, whether it reinforces traditional gender categories and whether or not it is a positive force I made my study more effective. I collected my data by watching and recording advertisements and transcribing exactly the language used in them. I donââ¬â¢t believe that there could have been a more effective way of collecting my data. I analysed my data by looking at grammar and pragmatics. This was interesting; however I could have improved my study by making more specific observations on lexis and semantics. Appendix
Friday, January 3, 2020
Obesity, Dopamine, And Addiction - 1223 Words
Obesity, Dopamine, and Addiction There is a large portion of the worldââ¬â¢s population that has progressed past the point of having to struggle for food on a day to day basis. The days of an obese person being a sign of wealth and power are relatively gone in our society, and now even the poorest of us can find ourselves over weight. A big part of this can be chalked up the amount of food we can produce and that junk food is cheaper and tastier then the healthy alternative. With this a lot of the time it is just as simple as we donââ¬â¢t get enough exercise for the amount of food we eat but ââ¬Å"clinical practice and epidemiological data clearly show that weight control is more complex than expectedâ⬠(Riva, Bacchetta, Cesa, Conti, Castelnuovo, Mantovani, Molinari, 2006, p. 457). We are starting to see that to some people, eating is perhaps an addiction that needs special attention. How can something so necessary such as eating become a problem and addiction to some? The trial performed by Riva et.al. (2006) is what I will be reviewing this paper. This trial was to measure the efficacy of different methods used to help treat patients with severe obesity, and repeated failures to lose weight. So I will summarize the process of the trial including how the patients were chosen, what methods were used to get them to lose the weight, and of course which of the methods provided the best and worst results. ââ¬Å"Between 2000 and 2001, obesity prevalence climbed from 19.8% of American adults toShow MoreRelatedDopamine Reward Pathway Among Obese Individuals And Drug Addicts787 Words à |à 4 Pagesour societal acceptances, obesity is welcomed as opposed to drug use behaviors. Therefore in this paper, I will focus my discussion on the comparison of the dopamine reward pathway amongst obese individuals and drug addicts, as well as the controversial arguments whether or not obesity should be considered a disease. 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When a person takes a bite ofRead MoreIn a sense, we are all addicted to food. Think about what it feels like when you arenââ¬â¢t able to800 Words à |à 4 Pagesmost important thing for you to do. This is the constant experience of people struggling with food addiction. An abundance of food changes nothing to an overeaterââ¬â¢s appetite. Food is essential to survival, and unlike other addictive behaviors, it is normal to eat repeatedly every day, and even to look forward to eating for pleasure. Several characteristics separate normal eating from a food addiction or binge eating. When an addictââ¬â¢s binge begins they will experience a feeling of pleasure and theRead MoreShould Government Tax Sugary Drinks?1110 Words à |à 5 Pages Over the past few years, overweight and obesity have been the most troublesome problem in the united states and more than one-third of U.S. adults (around 35.7%) are obese according to Centers for Disease Control (CDC) which could lead to heart disease, stroke, diabetes and some type of cancer. There are many things that could cause obesity but one of the main cause is sugary drinks. Sugary drinks contain chemical substance that could make addiction to the consumer. Sugar should be regulatedRead MorePersuasive Essay On Junk Food1138 Words à |à 5 Pagesunaddressed. The crisis of junk food in America needs to be resolved immediately. To go more in depth, it is imperative that the nation resolves this issue relatively soon, primarily because the excessive consumption of unhealthy foods can lead to obesity, which can onset various life-threatening diseases. While many argue that the solution is to simply refuse to eat these types of cuisine, scientists have proven that junk foods contain ingredients that make them unrelentingly addicting. In additionRead MoreShould Obesity be Considered a Form of Addiction?1893 Words à |à 8 PagesIs Obesity a Form of Addiction? Julia has just suffered a massive heart attack and her family is waiting in the hospital, grasping on to any bit of hope that she will make it out alive. The family is crushed and crying, thinking of all the laughs, cries, hopes and dreams theyââ¬â¢ve shared with Julia. Suddenly, someoneââ¬â¢s voice penetrates through the opposite end of the hallwayââ¬âââ¬Å"She brought this upon herself. Itââ¬â¢s hard for me to feel bad for Julia.â⬠The family is stunned. The woman they love and Read MoreAll Kinds Of Addictions And Their Consequences Of Unhealthy Decisions1299 Words à |à 6 Pageshabits, form addictions. All kinds of addictions are the main cause of unaccomplished goals. Therefore, addictions must be understood in order to live a healthy life. An addiction is defined as a ââ¬Å"chronic, relapsing disease affecting the brainââ¬â¢s reward, motivation, and related systemsâ⬠(2). The word addiction is based from a latin term meaning ââ¬Å"enslaved or bound toâ⬠. Addictions have a very strong influence on the brain, which manifests in three ways; craving for the source of addiction, loss of controlRead MoreAddiction : A Deep Word859 Words à |à 4 PagesAddiction is a very deep word that brings along many adverse significance. According to Merriam-Websterââ¬â¢s Dictionary, the term ââ¬Å"addictionâ⬠is defined as ââ¬Å"a strong and harmful need to regularly have something (such as a drug) or do something (such as gamble) and an unusually great interest in something or a need to do or have something.â⬠. Addiction is well defined but when we think of the word addiction, we often think of images of alcoholism, drugs, and smoking. However, thereââ¬â¢s a wide of variety
Thursday, December 26, 2019
Blood Is Our Body s Transportation System Of Nutrients...
What is the gift that I can give that will save someoneââ¬â¢s life? Why of course, it is the gift of giving blood. Blood is an amazing fluid that feeds, takes away the waste and carries oxygen to all cells in our body (Holt, Rinehart, and Winston 182). So, why give blood and what do I need to do to contribute. Blood donations are used in various ways, such as transfusions, research, medical emergencies or trauma. Blood drives take place day in and day out to help supply the constant need of blood. Knowing some facts and the use of blood, may change my mind on why I should give. Blood is our bodyââ¬â¢s transportation system of nutrients and can be a gift for saving someoneââ¬â¢s life. So, what is blood and why is it important? Blood is a thick fluid that feeds, takes away waste and carries oxygen to and from all cells. Not only does blood do the above things, but blood also helps to regulate temperature, fights off harmful invaders, and carries various chemicals for body func tions (Roadman 407). That is why I hear people say, ââ¬Å"blood is thicker than waterâ⬠(www.redcrossblood.org). Blood is constantly being pumped through the heart either with oxygen or carbon dioxide. Not only is blood a fluid, but itââ¬â¢s a tissue as well because blood groups cells together within. Blood has different components that help to maintain homeostasis within the human body, for example, blood has white cells, red cells, platelets, hemoglobin, and plasma (Barnhill 9). The red blood cells carry oxygen to allShow MoreRelatedConsumer Survey Conducted for Bisleri8855 Words à |à 36 PagesBisleri packaged drinking water. âž ¢ To study the buying behavior towards packaged drinking water among corporate offices in some regions of Haryana. âž ¢ To do a comparative analysis of Bisleri v/s its competitors i.e. kinley Aquafina. INTRODUCTION INTRODUCTION WATER- THE NEED OF LIFE Life as we know it cannot exist without water. 71 % of the Earth is covered in water providing an environment for organisms to live in. the water molecule is made up of two hydrogen atoms and one oxygen atomRead MoreEssay on Fall of Asclepius95354 Words à |à 382 PagesWell... its dead wrong. War at least has some organization to it. What was faced in the last days... by last days I mean the last days of civilization not life; itself. What was faced was hell. Everyone went ape shit insane. Everyone was killing and raping each other into oblivion, because we were under attack by creatures that was so beyond our understanding! Geez, there were many names given to these undead. Some called them demons, others called them lost souls. With all these names, I foundRead MoreDeveloping Management Skills404131 Words à |à 1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreInnovators Dna84615 Words à |à 339 Pageshas dozens of simple tricks that any person and any team can use today to discover the new ideas that solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more.â⬠Chairman of the Executive Committee, Intuit Inc. ââ¬Å" e Innovatorââ¬â¢s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habitsââ¬âhabits that can boost anyoneââ¬â¢s creative capacity.â⬠author, e 7 Habits ofRead More_x000C_Introduction to Statistics and Data Analysis355457 Words à |à 1422 Pagesdistribution, information storage and retrieval systems, or in any other mannerââ¬âwithout the written permission of the publisher. Thomson Higher Education 10 Davis Drive Belmont, CA 94002-3098 USA For more information about our products, contact us at: Thomson Learning Academic Resource Center 1-800-423-0563 For permission to use material from this text or product, submit a request online at http://www.thomsonrights.com. Any additional questions about permissions can be submitted by e-mail to thomsonrights@thomson
Wednesday, December 18, 2019
High Performance Team Essay - 1157 Words
In this paper I will discuss how a team/group can become a high-performance team/group, examine the demographic characteristics and culture diversity and the impact on the team/group behavior. I will also describe how demographic characteristics and cultural diversity contribute to or detract from high-performance groups or teams. What is a team/group? A team/group is a group of people who form together to complete a mutual goal such as a presentation, paper, discussing a topic or creating a new design. How does a team/group become a high-performance group/team? A high-performance group/team comes from a knowledgeable group of individuals working together to complete a common goal or task. These group/team members must use theâ⬠¦show more contentâ⬠¦A high-performance team should have greater productivity, superior quality, small response time, and less costly. The team should work as a one to control his/her day-to-day production, quality, and administrative duties. A hig h-performance team should have performance characteristics that include: Quality leadership, quick reaction, purpose, fabulous communication, job focused, problem-solving, joint responsibility, and original approach. High-performance teams must be self directed, integrated production technologies, and organized. To build a high-performance team the group must focus on reliance, self-assurance, and the ability to work as group skills, flexibility and detailing the team process as its goes on. According to todays competitive business environment demands increased productivity, better quality, shortened response time, and lower costs. In todays society some corporations have achieved success by replacing the hierarchical boss-subordinate relationship with that of an empowered work team. Many corporations know the value of a high-performance team. A high-performance team has a great deal to offer to the organization. In a team environment, people are not managed, controlled or supervise d. They are led by their mutual vision of the organizations purpose and goals. Teams surpass individuals working alone, especially when performance requires several abilities, verdict, and active involvement...Show MoreRelatedHigh-Performance Teams1225 Words à |à 5 Pageshow a group can become a high-performance team. The purpose is also to examine the impact of demographic characteristics and cultural diversity on group behavior. This paper will illustrate how demographic characteristics and cultural diversity contribute to or detract from high-performance teams. High-Performance Teams A high-level of performance makes up the basis for groups and teams today. High-performance is a major focus for many organizations since group and teams have become more commonRead MoreHigh Performance Teams966 Words à |à 4 PagesHigh Performance Teams Whether through sports, business, or family, nearly everyone has at one time or another has been part of a team. Teams are every where and if one plans on succeeding in business in today s workforce, they need to get used to it as it appears that teams are here to stay. Not every team though is productive. Very often teams end up performing poorly or result in internal conflict that gets out oh hand to the point that nothing gets done. Organizations both small and largeRead MoreHigh Performance Teams2714 Words à |à 11 Pagesindividual work assignments to a combination of manager-led and self-directing teams. These businesses are relying on groups of unique individuals to come together and work on a common goal with a shared purpose. The ultimate goal for these teams are to produce more than what the individuals could do separately. In order for those teams to accomplish this, they must become high performance teams. High performance teams consist of a small number of individuals with complementary skills, who are committedRead MoreEssay High Performance Teams701 Words à |à 3 Pagesmanagers may be having in establishing self-directed, high-performing teams Some of the difficulties that managers may have when establishing self-directed, high- performance teams is that the team is not provided with a vision and directions. High performance teams are psychologically bound together by the team goals they work which help them to achieve their future aspirations. The manager is the team leader and should guide the team in the right direction. This vision can be articulatedRead More High Performance Team Essay1586 Words à |à 7 PagesHigh-Performance Team Abstract This paper will explain how a group within an organization becomes a high-performance team. It will also examine the impact of demographic characteristics and cultural diversity on group behavior. The paper will try to describe how demographic characteristics and cultural diversity contribute to, or detract from high-performance teams. Introduction There are a number of elements that are necessary for the creation of any team. These include: two or moreRead MoreDeveloping High Performance Team2374 Words à |à 10 PagesDeveloping a High Performance Team Purpose: In todayââ¬â¢s industries, companies demand a kind of responsiveness, speed, and quality that is beyond the reach of individual performance. High performance teams generate commitment and provide the structures that inspire employees to give their very best effort. Compared to employees working alone, teams make better decisions, products, and services. Companies rely on teamââ¬â¢s ability to perform at high levels and quickly adapt to escalating demandsRead MoreGroups and High-Performance Teams1617 Words à |à 7 Pagesof a high-performing team. Effective leaders are able to assemble a high-performance team with good hierarchical balance, measurable and attainable goals, and appropriate communication expectations across the team. They promptly address conflict resolutions and break down all physical barriers in managing multi-city offices and dispersed employees. By paying close attention to team demographics and diversity, good leaders will establish a solid gro up foundation which will result in a high-performanceRead MoreLeading High-Performance Teams Essay1651 Words à |à 7 PagesLeading high-performance teams The team working is an important concept of the society wherein few people work together towards a common goal. In American culture, working in teams often considered contrary. Marvin Weisbord, author and organizational development expert, mentioned that, ââ¬Å"Teamwork is the quintessential contradiction of a society grounded in individual achievement.â⬠Still building, leading and organizing successful teams considered as a critical leadership task. It is alwaysRead MoreBuilding a High Performance Project Team2988 Words à |à 12 PagesBUILDING A HIGH PERFORMANCE PROJECT TEAM - A key success factor in project management By : Kofi Amoakohene MS Operations Project Management Executive Summary Project management in todayââ¬â¢s challenging economy requires collaborative effort across an organization. Project managers are expected to make the most out of their team regardless of its composition. Therefore, unless the group operates as a high performance team, the project will not successfully balance the trade-offRead MoreTeam Work and High Performance Organization21591 Words à |à 87 PagesTeamwork and high performance work organisation Introduction Defining teamwork High performance workplace organisation Scope of study Incidence of teamwork Teamwork and autonomy Impact of teamwork on learning environment Job satisfaction Negative consequences of teamwork Organisational environment Conclusion References Annex 1: Sample survey questions Annex 2: Survey sources This report is available in electronic format only. Wyattville Road, Loughlinstown, Dublin 18, Ireland
Monday, December 9, 2019
Interrelating Material Flow Cost Accounting -Myassignmenthelp.Com
Question: Discuss About The Interrelating Material Flow Cost Accounting? Answer: Introducation Considering the Jan Rossi proposal the companys accountant expected that the selling price requires being $140 per unit for attaining high profit level. Moreover, the companys uncertainty level might be enhanced in case the promotion campaign is not capable to gather attention of fellow consumers (Otley and Emmanuel 2013). Because of this reason, there might be a drastic drop in Bonza Handtools Limiteds profit margin with high promotion and advertising expenses. Bonza Handtools Limiteds production manager Tom Tune, revealed that certain boost in variable cost can decrease per unit contribution margin. Moreover, the promotional strategy expense is low in accordance to the first proposal that can result in high profit of $75,000. This is due to the fact that consumer satisfaction might enhance with product quality (Schmidt, Gtze and Sygulla 2015). The companys sales manager Mary Watson stated that per unit selling price is to be decreased by $10 for initial three months of the financial year. Conversely such initiative could not offer positive results for Bonza Handtools Limited in the upcoming years (Kokubu 2013). This is due to the fact that consumer can perceive there has been decrease in product price as the organization did not maintain quality of its products. Recommendations: From above analysis the directors of Bonza Handtools Limited are convinced to accept the companys production managers proposal. Regardless of identical level of profit as the accountant proposal there is increased risk factor within the proposal as further focus is on advertising and promotional strategies. The third proposal might result in a high profit in comparison to second alternative in which consumers turnover can enhance drastically. The table under is prepared based on the recent plan along with two manufacturing capabilities of the company relied on the offered information: The factorys manufacturing year at 200,000 units each year: From necessary information, it is revealed that the Tassie Company can produce 200,000 units each year. Moreover, the sales volume might be boosted through using overall ability. This leads to highly improved profit margin and this organization can be capable to sell goods at $10.8 per unit that is attained through adding fixed cost, variable cost long with 20% mark-up for the cost price (Klychova et al. 2015). The factorys manufacturing ability at 180,000 units each year: Considering the condition of the Tassie Company it can manufacture more than 180,000 units each year. Therefore, in the initial 30,000 units, the average price might be $10.80 along with additional units and the amount might be around $13.30for every unit. In addition, overall average price of 40,000 units is gathered as $11.43 (Seuring and Goldbach 2013). Activity-based costing importance and fractioned overhead cost pools for pricing Activity-based costing along with segmented overhead cost pools facilitate in allocating amount incurred on a particular conduct focused on the head of the department. In addition, through employing the activity based costing along with segmented overhead cost pools, the companys manager might take superior decisions related with the cost structure in order to increase the profit (Pettersson and Segerstedt 2013). A suitable position might come into existence for the production manager of the firm while consumer negotiation takes place. For the activity based costing a specific departments actual cost is recognized and as per the same certain anticipated hours for the department is computed. Once the above steps are completed, the real direct cost must be divided by the anticipated hours in order to compute each unit rate. The cost pool indicates all the direct costs and the anticipated hours can be recognized as a cost driver. That might result in cost deduction, enabling competitive pricing strategy long with boosting the business profit (Rieckhof, Bergmann and Guenther 2015). For instance, certain charges of supervision might be related considering the total employees present in a department. The above mentioned steps are conducted and the division of real direct cost is conducted by the estimated hours. This might make sure of arriving at a per unit rate. In addition, after anticipation of the unit cost all the cost activities might be apportioned with activity based costing distribute to all products. For this reason, it might also be employed to make sure of attaining increased sales and profit margin (Rieckhof, Bergmann and Guenther 2015). A favorable situation might take place in front of the production manager of the company at the time when consumer negations are conducted. The actual direct cost is association with a particular department is recognized along with relied on certain detection, the estimated departmental hours that is calculated in consideration to activity based costing. Overhead segmentation function in overhead costs allocation within individual jobs Separation of overhead expenses might be advantageous in cost ascertainment that is not explained within the normal business while anticipating overhead expenses in case they are associated with the same. The expenses and income can be related with all manufacturing departments that might facilitate in realising business segments that is increasingly beneficial (Seuring and Goldbach 2013). On the other hand, in case an organization has increased focus on a single item, overhead costs might be efficient that can facilitate managers in anticipating product line profitability. In addition, the accountant of the company might recognise overheads, that can ultimately lead to negative or positive product profit changes. Overhead costs might be separated in different expenditure heading that can facilitate cost determination for specific jobs and services. Some examples of it are mentioned in the table. Variable overhead Indirect overhead Administrative overhead Manufacturing overhead handling of materials salaries supplies and equipment utilities Production salaries research and development Legal fees Accounting and auditing fees Commission or wages selling utilities administration lease Factory utilities Property taxes janitorial employee wages All the overhead expenses can be elaborated with illustrations (Rieckhof, Bergmann and Guenther 2015). For instance, within Melbourne Private Hospital, the computer system is used in order to deal with treatment timing and the physicians employ the same at the station of nurses. Moreover, materials and order treatment are requisite along with that charges and cost are systematically requisite in consideration to patient stay within the hospital. Costs are related to patients beds, meals and x-ray reports. Due to this costs are explained in a better manner within subsidiary ledger including the patients episode and medical number. Another example can be considered of a manufacturing company in Australia that is Adelaide Brighton Cement, which can be considered as a company that allocates the labour hours for assigning suitable costs to employees for generating expenses that the organization might have to experience (Seuring and Goldbach 2013). In addition, the labour hours along with direct costs related with the employees are maintained on the behalf of the lawyers along with accountants. While allocating costs it is necessary to carry out different jobs and services and it is easier to track the adequate amount of cost that can be spent. For this reason, it supports in developing a policy associated with pricing as well as taking major suitable decisions. While the overhead costs is aligned with distinct jobs and services the overall cost of each department is identified along with advantages gathered from every department. For this reason, it can be simple for the managers in anticipating the profit margin associated with the product line. In addition to same, the recognition of overhead might be simpler for the accountant of the organization that can lead to variations in product. These differences can lead to either negative or positive results (Rieckhof, Bergmann and Guenther 2015). For this reason, certain heads of expenses might be employed for separation of the overhead expenses. Therefore, the expenses might be determined in association with certain services or jobs. References: Kokubu, K., 2013. Material Flow Cost Accounting: Significance and Practical Approach. InHandbook of sustainable engineering(pp. 351-369). Springer Netherlands. Otley, D. and Emmanuel, K.M.C., 2013.Readings in accounting for management control. Springer. Pettersson, A.I. and Segerstedt, A., 2013. Measuring supply chain cost.International Journal of Production Economics,143(2), pp.357-363. Rieckhof, R., Bergmann, A. and Guenther, E., 2015. Interrelating material flow cost accounting with management control systems to introduce resource efficiency into strategy.Journal of Cleaner Production,108, pp.1262-1278. Schmidt, A., Gtze, U. and Sygulla, R., 2015. Extending the scope of Material Flow Cost Accountingmethodical refinements and use case.Journal of Cleaner Production,108, pp.1320-1332. Seuring, S. and Goldbach, M. eds., 2013.Cost management in supply chains. Springer Science Business Media.
Monday, December 2, 2019
ss Essays - Taoism, Chinese Astrology, Chinese Folk Religion
Comparison between Daoism and Christianity Reason: religion is the common phenomenon of all peoples. It is a part of philosophy and the core of human culture. Understanding the differences between Daoism and Christianity can help us to know the essential of China and Western culture. Western religion mainly refers to Christianity. Introduction: there are some similarities between thee two religions. God or immortals are created by men and served for the government. Sometime, it can help to increase state revenue. At the same time, there are some differences: 1) Chinese religion is human-centered while Christianity is God centered 2) Chinese religion seeks for happiness at present world; Christianity seek for happiness after death. 3) Chinese religion promotes ?feminine softness? but Christian discriminates against women. Conclusion: Daoism and Christianity have some similarities but the differences between them make the Chinese culture different from the western culture. These maybe one of the origin reasons for the difference between them. That?s why Chinese live a different way of life from western people and they are different in thoughts. God and immortals are created by men. They do not exist in the world, there are reflected by men. Gods are imaginary personify superficial of worship. The image of God and gods represent the dream and the emotion of early man. Daoism and Christianity are sorts of superstition. At first, religions are set up to server for the government. In the feudal society, religion was the tool to govern the people in ideology to some extent, spiritual control can refrain people?s behavior. What?s more, the monarch was the head of the church or the temple. Moreover, religion helps to increase the cohesion of the nation. Sometimes, it can help to increase state revenue. The church or temple can be a tourism scene. For many of the hot communities in poor areas like the mountains, it is a chance to make supplementary income. Last, religion is the common phenomenon of peoples. It is part of philosophy and the essence of human culture. There are some differences between Daoism and Christianity. 1)Chinese religion is human-centered while Christianity I God centered. In the Christian religion, God is regarded as the only god in the universe, and it is creator and the dominator of people. Man is one of the creatures by God. God decides people?s life and death, examines the behavior of good and evil, saves people from suffering. God is a foundation of the world, especially the foundation of human. What people should do is to pray and to obey. The relation between God and people is higher than the relation among people. God denies the nature of human, thinking human is original sin and born evil. When compared to God, human?s status is low. The saving of people is decided by the favor of God. People cannot go into heaven without his sin by the efforts of himself. God send Jesus to save the sin people, atoning for people?s sin by being nailed in the Cross. Daoism regarded Laozi as the ancestor of Daoism and worship immortals. In Daoism, God is neither the creator of the world nor the decider. Gods are the mysterious images of bodies of Taoist. The core of its belief is that by engaging in a process of Cultivation and Refinement, man can attain to a state of immortality. Daoism cherishes people?s life. The relation between gods and people is harmonious. The mortals represented as san qing zhung shen are in charge of success and failure. People can obtain help to live longivertive and happily by practicing asceticism. It emphasizes on people?s own efforts, and the help of immortal is supplementary. 2)Chinese religion seeks for happiness at the present world and Christianity seeks for happiness after death. In Christianity, God saves human mainly by letting people go into heaven after death without the constraint of the secular life. The secular life is full of misery and not worth yearning. People should be ascetic. The reason why people are suffering is to obtain the forgiveness of God. In Daoism, the immortals are to meet the people?s present demand. The goal of Daoism is to live an internal life. When people become immortals, they can live with people in the secular life. 3)Daoism promote
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