Thursday, February 20, 2020

Fragile X Syndrome PowerPoint Presentation Example | Topics and Well Written Essays - 500 words

Fragile X Syndrome - PowerPoint Presentation Example Many of the people who suffer from the syndrome have some cognitive weaknesses in their cognitive development, including the processes of thinking, problem solving, concept understanding, information processing and overall intelligence. Their overall potential tends to be lower than that of their peers and siblings, but they can nonetheless have patterns of strength too in their development and do very well in certain aspects of learning and cognition. As many as 80% of males with the syndrome are described as "cognitively delayed". Older studies suggested that nearly all the boys or men with the syndrome have a moderate or severe mental retardation. Today there is more accuracy in the testing and in recognizing all those with the syndrome (not only those who were institutionalized, on which these previous studies were carried out), and only 10-15% of the males tested have the IQ that fits a borderline or mild mental retardation. There are a number of boys and girls with the full mutation of the syndrome. They are described as learning disabled, as their overall intelligence is at least at the low average range but they have specific strengths and weaknesses in their cognitive learning ("Cognitive Development Characteristics", 2009). Cognition is also affected by Attention Deficit Hyperactivity Disorder (ADHD), seizure disorders, anxiety, disorders in speech and language, sensory motor problems and other factors ("Cognitive Development Characteristics", 2009). In boys and men, there are several points of strength in cognition. These include verbal labeling, single word vocabulary and receptive (listening) vocabulary. Also, the vocabulary for subjects of interest may be higher than expected. Furthermore, visual matching and visual perception tasks with meaningful information (a familiar object, for example) are often performed well. Memory for situations and for favorite TV shows, song and videos is

Tuesday, February 4, 2020

Marketing Communications Plan Case Study Example | Topics and Well Written Essays - 3750 words

Marketing Communications Plan - Case Study Example Once Zara have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising internal efficiency procedures. The market analysis investigates both the internal and external business environment. It is vital that Zara carefully monitor both the internal and external aspects regarding its business as both the internal and external environment and their respective influences will be decisive traits in relation to its success and survival in the industry. The internal business environment and its influence is that which is to some extent within the business's control. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels. To effectively control and monitor the internal business environment, Zara must conduct continual appraisals of the business's operations and readily act upon any factors, which cause inefficiencies in any phase of the production and consumer process (Tremblay and Martins-Filho, 2001). The External business environment and it... Changes in the external environment will create opportunities or threats in the market place Zara must be aware of. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the success of Zara products in the market and the reception they receive from the consumers. SWOT Analysis: SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in much general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: Zara has been a complex part of UK culture since almost a decade. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Zara image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Zara's greatest strengths. Additionally, decreased expenditure on advertising is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. Weaknesses: Weaknesses for any business need to be both minimised and monitored in order to effectively achieve productivity and efficiency in their business's activities, Zara is no exception. Although domestic business as well as many international markets are thriving but Zara has recently reported some declines in unit case volumes in different markets of the world. Opportunities: Brand recognition is the significant factor affecting Zara's competitive position. Zara's brand name is known well throughout the world today. The primary concern