Blood Is Our Body s Transportation System Of Nutrients...

What is the gift that I can give that will save someone’s life? Why of course, it is the gift of giving blood. Blood is an amazing fluid that feeds, takes away the waste and carries oxygen to all cells in our body (Holt, Rinehart, and Winston 182). So, why give blood and what do I need to do to contribute. Blood donations are used in various ways, such as transfusions, research, medical emergencies or trauma. Blood drives take place day in and day out to help supply the constant need of blood. Knowing some facts and the use of blood, may change my mind on why I should give. Blood is our body’s transportation system of nutrients and can be a gift for saving someone’s life. So, what is blood and why is it important? Blood is a thick fluid that feeds, takes away waste and carries oxygen to and from all cells. Not only does blood do the above things, but blood also helps to regulate temperature, fights off harmful invaders, and carries various chemicals for body func tions (Roadman 407). That is why I hear people say, â€Å"blood is thicker than water† (www.redcrossblood.org). Blood is constantly being pumped through the heart either with oxygen or carbon dioxide. Not only is blood a fluid, but it’s a tissue as well because blood groups cells together within. Blood has different components that help to maintain homeostasis within the human body, for example, blood has white cells, red cells, platelets, hemoglobin, and plasma (Barnhill 9). The red blood cells carry oxygen to allShow MoreRelatedConsumer Survey Conducted for Bisleri8855 Words   |  36 PagesBisleri packaged drinking water. âž ¢ To study the buying behavior towards packaged drinking water among corporate offices in some regions of Haryana. âž ¢ To do a comparative analysis of Bisleri v/s its competitors i.e. kinley Aquafina. INTRODUCTION INTRODUCTION WATER- THE NEED OF LIFE Life as we know it cannot exist without water. 71 % of the Earth is covered in water providing an environment for organisms to live in. the water molecule is made up of two hydrogen atoms and one oxygen atomRead MoreEssay on Fall of Asclepius95354 Words   |  382 PagesWell... its dead wrong. War at least has some organization to it. What was faced in the last days... by last days I mean the last days of civilization not life; itself. What was faced was hell. Everyone went ape shit insane. Everyone was killing and raping each other into oblivion, because we were under attack by creatures that was so beyond our understanding! Geez, there were many names given to these undead. Some called them demons, others called them lost souls. With all these names, I foundRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreInnovators Dna84615 Words   |  339 Pageshas dozens of simple tricks that any person and any team can use today to discover the new ideas that solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more.† Chairman of the Executive Committee, Intuit Inc. â€Å" e Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.† author, e 7 Habits ofRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesdistribution, information storage and retrieval systems, or in any other manner—without the written permission of the publisher. Thomson Higher Education 10 Davis Drive Belmont, CA 94002-3098 USA For more information about our products, contact us at: Thomson Learning Academic Resource Center 1-800-423-0563 For permission to use material from this text or product, submit a request online at http://www.thomsonrights.com. Any additional questions about permissions can be submitted by e-mail to thomsonrights@thomson

High Performance Team Essay - 1157 Words

In this paper I will discuss how a team/group can become a high-performance team/group, examine the demographic characteristics and culture diversity and the impact on the team/group behavior. I will also describe how demographic characteristics and cultural diversity contribute to or detract from high-performance groups or teams. What is a team/group? A team/group is a group of people who form together to complete a mutual goal such as a presentation, paper, discussing a topic or creating a new design. How does a team/group become a high-performance group/team? A high-performance group/team comes from a knowledgeable group of individuals working together to complete a common goal or task. These group/team members must use the†¦show more content†¦A high-performance team should have greater productivity, superior quality, small response time, and less costly. The team should work as a one to control his/her day-to-day production, quality, and administrative duties. A hig h-performance team should have performance characteristics that include: Quality leadership, quick reaction, purpose, fabulous communication, job focused, problem-solving, joint responsibility, and original approach. High-performance teams must be self directed, integrated production technologies, and organized. To build a high-performance team the group must focus on reliance, self-assurance, and the ability to work as group skills, flexibility and detailing the team process as its goes on. According to todays competitive business environment demands increased productivity, better quality, shortened response time, and lower costs. In todays society some corporations have achieved success by replacing the hierarchical boss-subordinate relationship with that of an empowered work team. Many corporations know the value of a high-performance team. A high-performance team has a great deal to offer to the organization. In a team environment, people are not managed, controlled or supervise d. They are led by their mutual vision of the organizations purpose and goals. Teams surpass individuals working alone, especially when performance requires several abilities, verdict, and active involvement...Show MoreRelatedHigh-Performance Teams1225 Words   |  5 Pageshow a group can become a high-performance team. The purpose is also to examine the impact of demographic characteristics and cultural diversity on group behavior. This paper will illustrate how demographic characteristics and cultural diversity contribute to or detract from high-performance teams. High-Performance Teams A high-level of performance makes up the basis for groups and teams today. High-performance is a major focus for many organizations since group and teams have become more commonRead MoreHigh Performance Teams966 Words   |  4 PagesHigh Performance Teams Whether through sports, business, or family, nearly everyone has at one time or another has been part of a team. Teams are every where and if one plans on succeeding in business in today s workforce, they need to get used to it as it appears that teams are here to stay. Not every team though is productive. Very often teams end up performing poorly or result in internal conflict that gets out oh hand to the point that nothing gets done. Organizations both small and largeRead MoreHigh Performance Teams2714 Words   |  11 Pagesindividual work assignments to a combination of manager-led and self-directing teams. These businesses are relying on groups of unique individuals to come together and work on a common goal with a shared purpose. The ultimate goal for these teams are to produce more than what the individuals could do separately. In order for those teams to accomplish this, they must become high performance teams. High performance teams consist of a small number of individuals with complementary skills, who are committedRead MoreEssay High Performance Teams701 Words   |  3 Pagesmanagers may be having in establishing self-directed, high-performing teams Some of the difficulties that managers may have when establishing self-directed, high- performance teams is that the team is not provided with a vision and directions. High performance teams are psychologically bound together by the team goals they work which help them to achieve their future aspirations. The manager is the team leader and should guide the team in the right direction. This vision can be articulatedRead More High Performance Team Essay1586 Words   |  7 PagesHigh-Performance Team Abstract This paper will explain how a group within an organization becomes a high-performance team. It will also examine the impact of demographic characteristics and cultural diversity on group behavior. The paper will try to describe how demographic characteristics and cultural diversity contribute to, or detract from high-performance teams. Introduction There are a number of elements that are necessary for the creation of any team. These include: two or moreRead MoreDeveloping High Performance Team2374 Words   |  10 PagesDeveloping a High Performance Team Purpose: In today’s industries, companies demand a kind of responsiveness, speed, and quality that is beyond the reach of individual performance. High performance teams generate commitment and provide the structures that inspire employees to give their very best effort. Compared to employees working alone, teams make better decisions, products, and services. Companies rely on team’s ability to perform at high levels and quickly adapt to escalating demandsRead MoreGroups and High-Performance Teams1617 Words   |  7 Pagesof a high-performing team. Effective leaders are able to assemble a high-performance team with good hierarchical balance, measurable and attainable goals, and appropriate communication expectations across the team. They promptly address conflict resolutions and break down all physical barriers in managing multi-city offices and dispersed employees. By paying close attention to team demographics and diversity, good leaders will establish a solid gro up foundation which will result in a high-performanceRead MoreLeading High-Performance Teams Essay1651 Words   |  7 PagesLeading high-performance teams The team working is an important concept of the society wherein few people work together towards a common goal. In American culture, working in teams often considered contrary. Marvin Weisbord, author and organizational development expert, mentioned that, â€Å"Teamwork is the quintessential contradiction of a society grounded in individual achievement.† Still building, leading and organizing successful teams considered as a critical leadership task. It is alwaysRead MoreBuilding a High Performance Project Team2988 Words   |  12 PagesBUILDING A HIGH PERFORMANCE PROJECT TEAM - A key success factor in project management By : Kofi Amoakohene MS Operations Project Management Executive Summary Project management in today’s challenging economy requires collaborative effort across an organization. Project managers are expected to make the most out of their team regardless of its composition. Therefore, unless the group operates as a high performance team, the project will not successfully balance the trade-offRead MoreTeam Work and High Performance Organization21591 Words   |  87 PagesTeamwork and high performance work organisation Introduction Defining teamwork High performance workplace organisation Scope of study Incidence of teamwork Teamwork and autonomy Impact of teamwork on learning environment Job satisfaction Negative consequences of teamwork Organisational environment Conclusion References Annex 1: Sample survey questions Annex 2: Survey sources This report is available in electronic format only. Wyattville Road, Loughlinstown, Dublin 18, Ireland

Interrelating Material Flow Cost Accounting -Myassignmenthelp.Com

Question: Discuss About The Interrelating Material Flow Cost Accounting? Answer: Introducation Considering the Jan Rossi proposal the companys accountant expected that the selling price requires being $140 per unit for attaining high profit level. Moreover, the companys uncertainty level might be enhanced in case the promotion campaign is not capable to gather attention of fellow consumers (Otley and Emmanuel 2013). Because of this reason, there might be a drastic drop in Bonza Handtools Limiteds profit margin with high promotion and advertising expenses. Bonza Handtools Limiteds production manager Tom Tune, revealed that certain boost in variable cost can decrease per unit contribution margin. Moreover, the promotional strategy expense is low in accordance to the first proposal that can result in high profit of $75,000. This is due to the fact that consumer satisfaction might enhance with product quality (Schmidt, Gtze and Sygulla 2015). The companys sales manager Mary Watson stated that per unit selling price is to be decreased by $10 for initial three months of the financial year. Conversely such initiative could not offer positive results for Bonza Handtools Limited in the upcoming years (Kokubu 2013). This is due to the fact that consumer can perceive there has been decrease in product price as the organization did not maintain quality of its products. Recommendations: From above analysis the directors of Bonza Handtools Limited are convinced to accept the companys production managers proposal. Regardless of identical level of profit as the accountant proposal there is increased risk factor within the proposal as further focus is on advertising and promotional strategies. The third proposal might result in a high profit in comparison to second alternative in which consumers turnover can enhance drastically. The table under is prepared based on the recent plan along with two manufacturing capabilities of the company relied on the offered information: The factorys manufacturing year at 200,000 units each year: From necessary information, it is revealed that the Tassie Company can produce 200,000 units each year. Moreover, the sales volume might be boosted through using overall ability. This leads to highly improved profit margin and this organization can be capable to sell goods at $10.8 per unit that is attained through adding fixed cost, variable cost long with 20% mark-up for the cost price (Klychova et al. 2015). The factorys manufacturing ability at 180,000 units each year: Considering the condition of the Tassie Company it can manufacture more than 180,000 units each year. Therefore, in the initial 30,000 units, the average price might be $10.80 along with additional units and the amount might be around $13.30for every unit. In addition, overall average price of 40,000 units is gathered as $11.43 (Seuring and Goldbach 2013). Activity-based costing importance and fractioned overhead cost pools for pricing Activity-based costing along with segmented overhead cost pools facilitate in allocating amount incurred on a particular conduct focused on the head of the department. In addition, through employing the activity based costing along with segmented overhead cost pools, the companys manager might take superior decisions related with the cost structure in order to increase the profit (Pettersson and Segerstedt 2013). A suitable position might come into existence for the production manager of the firm while consumer negotiation takes place. For the activity based costing a specific departments actual cost is recognized and as per the same certain anticipated hours for the department is computed. Once the above steps are completed, the real direct cost must be divided by the anticipated hours in order to compute each unit rate. The cost pool indicates all the direct costs and the anticipated hours can be recognized as a cost driver. That might result in cost deduction, enabling competitive pricing strategy long with boosting the business profit (Rieckhof, Bergmann and Guenther 2015). For instance, certain charges of supervision might be related considering the total employees present in a department. The above mentioned steps are conducted and the division of real direct cost is conducted by the estimated hours. This might make sure of arriving at a per unit rate. In addition, after anticipation of the unit cost all the cost activities might be apportioned with activity based costing distribute to all products. For this reason, it might also be employed to make sure of attaining increased sales and profit margin (Rieckhof, Bergmann and Guenther 2015). A favorable situation might take place in front of the production manager of the company at the time when consumer negations are conducted. The actual direct cost is association with a particular department is recognized along with relied on certain detection, the estimated departmental hours that is calculated in consideration to activity based costing. Overhead segmentation function in overhead costs allocation within individual jobs Separation of overhead expenses might be advantageous in cost ascertainment that is not explained within the normal business while anticipating overhead expenses in case they are associated with the same. The expenses and income can be related with all manufacturing departments that might facilitate in realising business segments that is increasingly beneficial (Seuring and Goldbach 2013). On the other hand, in case an organization has increased focus on a single item, overhead costs might be efficient that can facilitate managers in anticipating product line profitability. In addition, the accountant of the company might recognise overheads, that can ultimately lead to negative or positive product profit changes. Overhead costs might be separated in different expenditure heading that can facilitate cost determination for specific jobs and services. Some examples of it are mentioned in the table. Variable overhead Indirect overhead Administrative overhead Manufacturing overhead handling of materials salaries supplies and equipment utilities Production salaries research and development Legal fees Accounting and auditing fees Commission or wages selling utilities administration lease Factory utilities Property taxes janitorial employee wages All the overhead expenses can be elaborated with illustrations (Rieckhof, Bergmann and Guenther 2015). For instance, within Melbourne Private Hospital, the computer system is used in order to deal with treatment timing and the physicians employ the same at the station of nurses. Moreover, materials and order treatment are requisite along with that charges and cost are systematically requisite in consideration to patient stay within the hospital. Costs are related to patients beds, meals and x-ray reports. Due to this costs are explained in a better manner within subsidiary ledger including the patients episode and medical number. Another example can be considered of a manufacturing company in Australia that is Adelaide Brighton Cement, which can be considered as a company that allocates the labour hours for assigning suitable costs to employees for generating expenses that the organization might have to experience (Seuring and Goldbach 2013). In addition, the labour hours along with direct costs related with the employees are maintained on the behalf of the lawyers along with accountants. While allocating costs it is necessary to carry out different jobs and services and it is easier to track the adequate amount of cost that can be spent. For this reason, it supports in developing a policy associated with pricing as well as taking major suitable decisions. While the overhead costs is aligned with distinct jobs and services the overall cost of each department is identified along with advantages gathered from every department. For this reason, it can be simple for the managers in anticipating the profit margin associated with the product line. In addition to same, the recognition of overhead might be simpler for the accountant of the organization that can lead to variations in product. These differences can lead to either negative or positive results (Rieckhof, Bergmann and Guenther 2015). For this reason, certain heads of expenses might be employed for separation of the overhead expenses. Therefore, the expenses might be determined in association with certain services or jobs. References: Kokubu, K., 2013. Material Flow Cost Accounting: Significance and Practical Approach. InHandbook of sustainable engineering(pp. 351-369). Springer Netherlands. Otley, D. and Emmanuel, K.M.C., 2013.Readings in accounting for management control. Springer. Pettersson, A.I. and Segerstedt, A., 2013. Measuring supply chain cost.International Journal of Production Economics,143(2), pp.357-363. Rieckhof, R., Bergmann, A. and Guenther, E., 2015. Interrelating material flow cost accounting with management control systems to introduce resource efficiency into strategy.Journal of Cleaner Production,108, pp.1262-1278. Schmidt, A., Gtze, U. and Sygulla, R., 2015. Extending the scope of Material Flow Cost Accountingmethodical refinements and use case.Journal of Cleaner Production,108, pp.1320-1332. Seuring, S. and Goldbach, M. eds., 2013.Cost management in supply chains. Springer Science Business Media.

ss Essays - Taoism, Chinese Astrology, Chinese Folk Religion

Comparison between Daoism and Christianity Reason: religion is the common phenomenon of all peoples. It is a part of philosophy and the core of human culture. Understanding the differences between Daoism and Christianity can help us to know the essential of China and Western culture. Western religion mainly refers to Christianity. Introduction: there are some similarities between thee two religions. God or immortals are created by men and served for the government. Sometime, it can help to increase state revenue. At the same time, there are some differences: 1) Chinese religion is human-centered while Christianity is God centered 2) Chinese religion seeks for happiness at present world; Christianity seek for happiness after death. 3) Chinese religion promotes ?feminine softness? but Christian discriminates against women. Conclusion: Daoism and Christianity have some similarities but the differences between them make the Chinese culture different from the western culture. These maybe one of the origin reasons for the difference between them. That?s why Chinese live a different way of life from western people and they are different in thoughts. God and immortals are created by men. They do not exist in the world, there are reflected by men. Gods are imaginary personify superficial of worship. The image of God and gods represent the dream and the emotion of early man. Daoism and Christianity are sorts of superstition. At first, religions are set up to server for the government. In the feudal society, religion was the tool to govern the people in ideology to some extent, spiritual control can refrain people?s behavior. What?s more, the monarch was the head of the church or the temple. Moreover, religion helps to increase the cohesion of the nation. Sometimes, it can help to increase state revenue. The church or temple can be a tourism scene. For many of the hot communities in poor areas like the mountains, it is a chance to make supplementary income. Last, religion is the common phenomenon of peoples. It is part of philosophy and the essence of human culture. There are some differences between Daoism and Christianity. 1)Chinese religion is human-centered while Christianity I God centered. In the Christian religion, God is regarded as the only god in the universe, and it is creator and the dominator of people. Man is one of the creatures by God. God decides people?s life and death, examines the behavior of good and evil, saves people from suffering. God is a foundation of the world, especially the foundation of human. What people should do is to pray and to obey. The relation between God and people is higher than the relation among people. God denies the nature of human, thinking human is original sin and born evil. When compared to God, human?s status is low. The saving of people is decided by the favor of God. People cannot go into heaven without his sin by the efforts of himself. God send Jesus to save the sin people, atoning for people?s sin by being nailed in the Cross. Daoism regarded Laozi as the ancestor of Daoism and worship immortals. In Daoism, God is neither the creator of the world nor the decider. Gods are the mysterious images of bodies of Taoist. The core of its belief is that by engaging in a process of Cultivation and Refinement, man can attain to a state of immortality. Daoism cherishes people?s life. The relation between gods and people is harmonious. The mortals represented as san qing zhung shen are in charge of success and failure. People can obtain help to live longivertive and happily by practicing asceticism. It emphasizes on people?s own efforts, and the help of immortal is supplementary. 2)Chinese religion seeks for happiness at the present world and Christianity seeks for happiness after death. In Christianity, God saves human mainly by letting people go into heaven after death without the constraint of the secular life. The secular life is full of misery and not worth yearning. People should be ascetic. The reason why people are suffering is to obtain the forgiveness of God. In Daoism, the immortals are to meet the people?s present demand. The goal of Daoism is to live an internal life. When people become immortals, they can live with people in the secular life. 3)Daoism promote

Marketing analysis of Dior Essays

Marketing analysis of Dior Essays Marketing analysis of Dior Paper Marketing analysis of Dior Paper Essay Topic: Marketing Push Precious 1.0 Introduction The benchmark of human appeal always increases for both man and woman. From the era of shabby clothes to noble fashion, from de-emphases to emphasis skin care and toilette. Those of the changes label human civilization. Nowadays, the standard of toilette and fashion are very demanding. It is difficult for substantial fashion enterprises to maintain its market. However, Dior can achieve it. What is the market position of Dior? How Dior makes the business and keeps its stable. 2.0 Background Christian Dior was born in Normandy, France in 1905, and channeled his love for art by opening an art gallery. In 1938, he entered the fashion world as a designer for Robert Piquet. After serving in World War II, Dior returned to Paris and had a very successful collaboration with Pierre Balmain at Lucien Lelong. With the help of Marcel Boussac, Dior was able to open his own fashion house in 1946. His opulent designs made him successful in the post-war era, and his brand quickly expanded into furs, perfumes and accessories. In 1957, Dior suddenly died and Yves Saint Laurent became the head designer. Since Saint Laurent, other well-known designers at this fashion house include Marc Bohan, Gianfranco and. John Galliano. 3.0 Marketing Environment 3.1 Marco Environment * Political Factor Dior is a French brand, which is very elegant. French possess one complete legal and tax system. Actually, French government carries out free market policy, so it provides a free and substantial development space for Dior. Moreover, French has a trading agreement with EU that helps Dior successfully sell products and promotion to other Europe countries. Cite as (Louis E. Boone David L. Kurtz 2006) * Economic Factor In French economy, it cant fully prosperous. For example, GDP is not growing significantly and there is remarkable unemployment rate. It will seriously affect Dior policy implementation. For instance when employment level is down, Dior cant employ enough staff for developing. On the other hand, after American second grade mortgage problem, it leads Europe Central Bank to fix interest rate. It definitely helps Dior to reduce loan interest burden, then, exchange rate between EU and US have difference. It also helps Dior invest efficiently and effectively. Cite as (Louis E. Boone David L. Kurtz 2006) * Social Factor In view of social factor, Dior face keen challenges. Nowadays, there is unbalance distribution of wealth in the world. It affects Dior to expand its market, as consumer cant afford price. Income recourse just comes from some people. It makes Dior development style narrow. Luckily, Dior can take advantage of society since Education level increases. That makes living condition and lifestyle is noble. It generates a lot of tasteful buyers for buying Diors products. * Technological Factor Nowadays, information technology changes day by day. Dior catches these characteristics, so it establishes official website which can communicate and realize the customers need. 3.2 Micro Environment * Competitive In the global market, Dior face many competitions. Locally, there are L.V, agnes b etc. In Europe, there are Burberry Gucci etc. They are also substantial fashion enterprises producing similar product, which can replace of Dior. 3.3 Internal Environment * Function Department Dior is successful tin the market. It not only possesses excellent design, it also relies on top management team who decide the direction of company. Moreover, Dior is cosmopolitan brand. There are many adherents, investors and bank supporting Dior financial and development. It brings comparative advantage to Dior which use for generating own manufacturing team in China. Because of own manufacturing team absolutely maintains product quality as well as reduces production cost. In addition, Dior can use this financial advantage dividing market segmentation, as they input more recourse for research and analysis. It makes the market segmentation be more efficient and effective. 4.0 SWOT analysis 4.1 Strength * Strong brand name Dior is a cosmopolitan brand. To consumers point of view, Diors products are elegant noble and tasteful why a majority of consumers have this perspective? It is because Dior creates an unique style of its fashion. Those fashions are in quality since they put more effort and attention to every step. From design to production. Dior doesnt discharge its duties carelessly, but it establishes its brand to be known widely. The strong brand name can help Dior increase market status. Main competitors of Dior * Good Designer and management Dior employs a lot of famous designers, such as John Galliano. He is a creative and initiative designer. John Galliano holds all of the fashion shows, which are dumfounded and praised by audiences. Undoubtedly, designers are important assets of Dior. In addition, Dior also possesses an excellent management team. They create a ambitions direction for Dior. The successful position of Dior depends on those designers and management. Dior Designer: John Galliano Dior Director: Bernard Arnauult * Financial Support Dior is the famous brand, so a majority of investors and bankers trust Dior. They are willing to provide capital for Dior to expand its business since Dior not only is a cosmopolitan brand, but also potential and profitable enterprises. It attracts investor, potential investor and bankers to support Dior financially. 4.2 Weaknesses * Employment Problem Dior is the substantial listed company. It must possess staff in a great quantity. It is not easy to control too much staff effectively. Dior may face some employment problem, such as human recourse mismatch, staff discipline and salaries distribution. Those problems will directly affect Dior competitors. * Unsatisfied with some type of consumer Although Dior products are good. It only serves particular buyers. Dior neglects some markets such as obese buyers and old buyers. According to research, obese guys quickly increases, if Dior gives up this market, it will make loss. 4.3 Opportunity * Takeover Armani Armani is also international brand. The director of Armani decides to retire few years later. Dior can takeover Armani, so that it can create synergy and increase reputation. Dior can press down product and advertisement cost by synergy and develop various styles, since the style of Dior and Armani have divergence. It makes a different product line to maximize profit. Armani Director: Giogio Armani * Cooperation with other company Dior can cooperate with other companies to expand the market, such as crossover with mobile or furniture producer. Some fashion enterprises have tried before. For example PARDA mix up with Korea mobile producer LG to develop a smart phone. It makes PARDA reputation and market shares grow. Dior can select mobile producer, such as NOKIA helping develop one dignitary and functional mobile. It must increase Dior reputation and market shares. PARDA x LG smart phone * Establish new product line for other style The fashion style of Dior only fits some particular targets. The market shares will be narrow, since some of the fashion brands will snatch a part of market shares. Then, Dior should create another style and build specific product line. For example, leisure wearing and formal dressing. In order to ensure market position, Dior must seriously consider. 4.4 Threat * Competitors Although Dior is one of the cosmopolitan brands, there are semiprecious level competitors to challenge Dior current position, such as L.V, Gucci, and Burberry. They also possess reputation and profitability. Those brands products can directly affect Dior turnover sales, so Dior must draw attention with those brands. * Global economic trend In 2006, strong consumption pushed up American economy. It indirectly pushes up global economy. Dior turnover sales obviously increase. However, since March 2007, the risk of American second mortgage has started up until now. The global economy burden a risk consumers purchasing power decrease remarkably. It seriously affects Dior because it is a luxury products producer. In attempt to obviate economic crisis, Dior must adjust the selling strategy and cost control. * Designer stay or resign Designers are the important assets of Fashion Company. It is not easy to find or train potential designer because top designer stay behind another brand, even though there is a contract to restrict them. Dior must put more resources to protect designer team in order to keep the image and remain attraction. 5.0 Market Segmentation It relates to segmentation base and profile. There are three major market segmentation including Demographic, Psychographic and Behavioral. 5.1 Segmentation Base * Demographic Base Sex-Christian Dior is designed for Lady. It includes fashion, accessories, skin care and cosmetics. -Dior Homme is Man product line. Income-Dior is luxury product producer, so the price of product set on high price. Dior expects the consumer to earn ranking form $20,000 to $45,000 per month. Occupation- Dior expects consumer who are profession or management level. It is because this occupation species can earn relatively high salaries, so the price of Dior products can be accepted. Social class-Dior expects consumer to be upper middle or above classes, as Dior run noble direction. It can match Dior image The above variables provide an objective factual and descriptive base for categorizing consumer, so that Dior can find consumer direction. Cite as (David. W. Cravens Nigel. F. Piercy 2003) * Psychographic base Lifestyle-Tasteful consumers are the targets of Dior, since the product design is mainly suitable for this type of consumer. This type of variable provides a subjective, interpretative and explanatory base for categorizing consumer. Although this base cant offer too much variable for Dior, it let Dior know unique style is their main weapon. * Behavioral base Benefit sought- Dior knows customer focusing on product quality and sale service. Loyalty status- The consumers may have medium faith of Dior product. The above variables make Dior know who will use product, so that Dior can mainly focus on this type of consumers. Cite as (Joshua Grossnickle Oliver Raskin 2001) 5.2 Market Targeting * General Criteria The market segments of Dior are tasteful people who are professional, manager or rich people. In fact, the size of this market is quite large. Then, a potential growth is concealed in this market, since the social unceasing evolution. People receive higher level and living standard also inevitable. They need to identify their position. Luxuries are their first choice. There are many competitors existing nearby Dior, such as L.V, Gucci. They have the same market was approached by those competitors of Dior. However, this market structure is complex. They have the same market and those products can be substitutes. For example Dior cosmetic, Gucci cosmetic, However, this market structure has one advantage. It is difficult for other new competitors to enter the field as Dior and other competitors win the fame for long time, financial background is also reliable. * Specific Criteria In fact, Dior customer base isnt sufficient. Although Dior utilizes much resource to constitute the customer base, there are too much competitors to struggle for the same market. It is difficult for Dior to break through the siege. It is not easy to provide meaningful marketing mix strategy that can satisfy with consumers, Nevertheless, Dior can achieve by its strong brand and successful segmentation. Dior segments can be measured in term of monitoring the effect of market mix strategy. * Target Strategy of Dior Dior carries out Differentiated target and Niche, as Dior serves not only one segment. Different segment will have different marketing mix strategy to fit the consumer need. Moreover, Dior also focuses some specialized sub-segment. Special product is produced by Dior to satisfy this small group. 5.3 Market Positioning Dior marketing mix strategy distinguishes consumers point of view. * Product Attributes Dior product is elegant. It is a luxury for people. * Usage Occasion Consumers not always purchase Dior product. It is not necessary for them to buy every day or week. They may purchase Dior product once or twice a year. * Against from competitors Dior market segment is steadily increasing and the competitors sales also dont fluctuate. Dior stays at a safe place. * Product Categories 1. Dior Homme- man fashion 2. Christian Dior- Lady fashion 3. Dior Lady accessories, skin care and cosmetics 2.Christian Dior 3. Dior Lady Wearing Cosmetics Dior marketing mix strategy owns competitive advantage for below areas: * Product Differentiation Although Gucci, L.V are very famous brands, their products are already commonplace which nothing special, Nonetheless, Dior product can bring fresh and unique excitement to consumers. * Image Differentiation C.D is the logo of Dior. It is well-know brand for every one. It is like people see M as they will think of McDonald. 6.0 Analysis of 4ps * Product Dior product divides into few types. As for man causal wear is Dior Homme. For Lady wear is Christian Dior, for cosmetics and skin care is Dior, which has stricted quality control. There is no excuse for Dior to produce flawed product. Dior has strong brand supported by long in time history. A lot of customers hold favorable attitude towards a brands, so Dior product can attract faithful adherent. * Price Dior products are luxuries .the price is also costly. Although the price of Dior product is expensive, it doesnt affect the demand of this luxury. The price setting relates to s few aspects. First, it is a must to consider competitor price such as L.V Gucci. Second, products quality, warranty, image are crucial. Then reputation value, Dior can consider to decrease price, which can probably increase market shares. * Promotion In fact, Dior does not have too much promotion. It just promotes the product through newspapers, website and some specific magazines, since a vast of people already know Dior. If Dior can remain more budgets for promotion. The reputation of Dior must rise. Dior can consider which type of advertising is the most effective for them. It is acceptable to adopt T.V, Huge advertising board. * Place In HK, Dior shops are located in famous shopping mall and popular place such as Habour City. It is not only conformable, but also convenient for consumers. In order to take the advantage of concentration, Dior should establish more shops in famous area. 7.0 Recommendation From my point of view, I suggest Dior keep noble image and put more resources into promotion such as sponsor famous football team, green campaigns, so Dior can establish a health and active image. On the other hand, Dior should search another source of consumers in order to increase market share. Because of luxury clients source are too narrow. It is necessary for Dior finding another segment.

Famous Latin Americans in History

Famous Latin Americans in History The history of Latin America is packed full of influential people: dictators and statesmen, rebels and reformers, artists and entertainers. How to pick the ten most important? My criteria for compiling this list were that the person had to have made an important difference in his or her world, and had to have international importance. My ten most important, listed chronologically, are: Bartolomà © de Las Casas  (1484–1566) Although not actually born in Latin America, there can be no doubt about where his heart was. This Dominican friar fought for freedom and native rights in the early days of conquest and colonization, placing himself squarely in the way of those who would exploit and abuse the natives. If not for him, the horrors of the conquest would have been immeasurably worse.Simà ³n Bolà ­var  (1783–1830) The George Washington of South America led the way to freedom for millions of South Americans. His great charisma combined with military acumen made him the greatest of the different leaders of the Latin American Independence movement. He is responsible for the liberation of the present-day nations of Colombia, Venezuela, Ecuador, Peru, and Bolivia.Diego Rivera (1886–1957) Diego Rivera may not have been the only Mexican muralist, but he was certainly the most famous. Together with David Alfaro Siquieros and Josà © Clemente Orozco , they brought art out of the museums and into the streets, inviting international controversy at every turn. Augusto Pinochet  (1915–2006) Chiles dictator between 1974 and 1990, Pinochet was one of the leading figures in Operation Condor, an effort to intimidate and murder leftist opposition leaders. Operation Condor was a joint effort among Chile, Argentina, Paraguay, Uruguay, Bolivia and Brazil, all with the support of the United States Government.Fidel Castro  (1926–2016) The fiery revolutionary turned irascible statesman has had a profound effect on world politics for fifty years. A thorn in the side of American leaders since the Eisenhower administration, he has been a beacon of resistance for anti-imperialists.Roberto Gà ³mez Bolaà ±os (Chespirito, el Chavo del 8) (1929–2014) Not every Latin American youll ever meet will recognize the name Roberto Gà ³mez Bolaà ±os, but everyone from Mexico to Argentina will know el Chavo del 8, the fictional eight-year-old boy portrayed by Gà ³mez (whose stage name is Chespirito) for decades. Chespirito has worked in Tel evision for over 40 years, creating iconic series such as El Chavo del 8 and el Chapulà ­n Colorado (The Red Grasshopper).​ Gabriel Garcà ­a Mrquez (1927–2014) Gabriel Garcà ­a Mrquez did not invent Magical realism, that most Latin American of literary genres, but he perfected it. The winner of the 1982 Nobel Prize for Literature is Latin Americas most celebrated writer, and his works have been translated into dozens of languages and have sold millions of copies.Edison Arantes do Nascimento Pelà © (1940–) Brazils favorite son and arguably the best soccer player of all time, Pelà © later became famous for his tireless work on behalf of Brazils poor and downtrodden and as an ambassador for soccer. The universal admiration in which Brazilians hold him has also contributed to a decrease in racism in his home country.Pablo Escobar (1949–1993) The legendary drug lord of Medellà ­n, Colombia, was once considered by Forbes Magazine to be the seventh-richest man in the world. At the height of his power, he was the most powerful man in Colombia and his drug empire stretched around the worl d. In his rise to power, he was greatly aided by the support of Colombias poor, who viewed him as a sort of Robin Hood. Rigoberta Menchà º (1959–) A native of the rural province of Quichà ©, Guatemala, Rigoberta Menchà º and her family were involved in the bitter struggle for indigenous rights. She rose to prominence in 1982 when her autobiography was ghost-written by Elizabeth Burgos. Menchà º turned the resulting international attention into a platform for activism, and she was awarded the 1992 Nobel Peace Prize. She continues to be a world leader in native rights.

Crisis Management and the Aaron Hernandez Saga Research Paper

Crisis Management and the Aaron Hernandez Saga - Research Paper Example he murder cases surrounding Aaron Hernandez have led to great damages not only to the image of Aaron Hernandez himself, but also the people and organizations with which Aaron Hernandez was associated. This paper discusses and analyses the Aaron Hernandez saga and the endeavors made by different stakeholders in the handling and management of the negativity brought about by the Aaron Hernandez crisis. Aaron Hernandez saga, even though with a very unclear origin, can be traced right from the childhood that Hernandez had to bear. As is common with most people, the environment to a huge extent dictates the personalities of individuals. Aaron Hernandez was brought up in a loving family. Aaron Hernandez loved, trusted and really had a strong belief in the principles of the parents. The trust Aaron Hernandez had on his father had positive consequences as well as negative consequences on him (Aaron Hernandez) all in equal measure (The University of Liverpool, 2014). Positively, Aaron Hernandez’s father played a huge role in bringing up Aaron Hernandez as a very responsible and a self-motivated individual (The University of Liverpool, 2014). Being responsible in Aaron Hernandez is evidenced when he decided to pick up a career in professional football. Aaron Hernandez is seen as a successful player with attractive records in the NFL, some of which: playing in the super-bowls and in the top-flight tight end. Negatively however, Dennis Hernandez (Aaron Hernandez’s father) had rogue characteristics such as frequently being convicted of assault. From this study, it can be argued that Aaron Hernandez inherited the â€Å"genes of crime† from his father (The Courant, 2014). Being a football player, Aaron Hernandez is prone to crime. American football is a game characterized with hard tackles let alone the physical demands the players have to go through before they qualify as professionals (The Courant, 2014). A huge number of players in the NFL are also drug users, which

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 29

Nursing research - Essay Example The third thing that I have learned in this course is the approaches of improving HCAHPS scores in an organization. In line with this, I will use this lesson in my workplace to ensure that my facility improved its scores. On the other hand, another thing that I have learned is the development of an action aid plan that aimed at achieving the objective of raising the HCAHPS scores. In line with this, I am going to design an action aid plan and inculcate all the elements such as the objectives, processes that should be addressed, the timeline of implementation, cost-benefit ratio, and the financial implications of the action aid plan on the organization and patients. Finally, I have learned about the important role played by the aspects of monitoring and evaluation of a program its implementation my workplace. In line with this, I will ensure that I monitored and evaluated a program during its implementation stage in order to take corrective measures or make decisions regarding the fut ure of the

Marie Antoinette Essay Example for Free

Marie Antoinette Essay Arias Alma Aguilar Political Science 101 24 September 2012 Marie Antoinette Let them eat cake is probably one of the most recited quotes around the world, which is known to be spoken by the last Queen of France, Marie Antoinette. Although often reffered to as The Party Queen or in other words, the Queen who danced while her people starved. But what many fail to recognize is the fact that Marie Antoinette was the Queen who cared for her people. The only think she cared for more than the welfare of her people, was the welfare of her children. In order for one to understand and have the ability to fully understand the French Revolution, and Monarchy, one must go back and analyze Marie Antoinettes personal background, her political contributions and achievements, and her political influences. Personal Background Marie Antoinette (Archduchess Maria Antonia of Austria) was born in Vienna, Austria on November 2nd, 1755. She was the fifteenth child, and eleventh (and last) daughter of the Emperor Francis 1st of Lorraine and Maria Theresa of Austria, at the head of the Habsburg dynasty(Moore 3). Francis 1st died in August 1765, leaving his wife and his elder son to co-rule his empire. To promote diplomatic relationships with France, Marie Antoinette was asked to marry Louis Auguste, the Dauphin of France (Campan 3). With the conclusion of the Seven Years War in 1763, an alliance between Austria and France became a priority for Empress Maria Theresa; cementing alliances through matrimonial connections was a common practice among European royal families at the time. In 1765, the son of French Emperor Louis XV, Louis Ferdinand, died, leaving his 11-year-old grandson Louis Auguste heir to the French throne. Within months, Marie Antoinette and Louis Auguste were pledged to marry each other. A child of only 14 years, delicately beautiful with gray-blue eyes and ash-blonde hair, in May 1770, Marie Antoinette set out for France to be married, escorted by 57 carriages, 117 footmen and 376 horses. On May 16, 1770, Marie Antoinette and Louis Auguste were married. (Campan 6) Louis XV passed away in 1774, and Louis Auguste succeeded him to the French throne as Louis XVI, making Marie Antoinette, at 19 years old, Queen of France(Barker 9). However, as personalities went Louis XVI and Marie Antoinette could not have been more different. He was introverted, shy and indecisive, a lover of solitary pleasures such as reading and metalwork. She was vivacious,outgoing and bold, a social butterfly who loved gambling, partying and extravagant fashions. Political Influences and Development Though many have argued that Marie Antoinette did not have any political development or influences, due to her social and eccentric ways, Marie always referred to someone in her life as the main source of admiration. Her Mother, Queen Maria Theresa, Marie often spoke of her with profound respect, but she based all her schemes for the education of her children on the essentials which had been neglected in her own(Barker 9). Maria Theresa, often was inspired awe by her great qualities, taught the Archduchesses to fear and respect rather than to love her. The Empress was too much taken up with high political interests to have it in her power to d evote herself to maternal attentions. (Campan 8) The queens influence on domestic policy before 1789 has also been exaggerated. Her interference in politics was usually in order to obtain jobs and money for her friends. It is true, however, that she usually opposed the efforts of reforming ministers such as A. R. J. Turgot (1727–1781) and became involved in court scandals against them. ( Moore 12 ) Activities such as the diamond necklace affair, where the queen was accused of having an improper relationship with a wealthy church official in exchange for an expensive necklace, increased her unpopularity and led to a stream of pamphlets and articles against her(Barker 11). The fact that after the birth of her children Marie Antoinettes way of life became more restrained did not alter the popular image of an immoral and extravagant woman. As soon as the arrival of a stranger of rank at Vienna was made known, the Empress brought her family about her, admitted them to her table, and by this concerted meeting induced a belief that she herself presided over the education of her children. Contributions and Writtings From the beginning of the revolution, Marie Antoinette and Louis had hopes for a compromise: in other words, a constitution that would include the monarchy. Trying to re-establish normalcy, Marie Antoinette continued her generous patronage of the poor children of Paris. At the fireworks celebrating the marriage of the young prince and princess in May 1774, there was a stampede in which many people were killed. Louis and Antoinette gave all of their private spending money for a year to relieve the suffering of the victims and their families. (Campan 2)Marie-Antoinettes reputation for sweetness and mercy became even more entrenched in 1774, when as the new Queen she asked that the people be relieved of a tax called The Queens belt, customary at the beginning of each reign. Belts are no longer worn, she said. She also spent as much time as possible with her own children, particularly the dauphin. (Moore, 8). Much of the writings Marie wrote was her diary which is filled with a young gir ls feelings about her arranged marriage. She describes a French Court dominated by intricate rules of etiquette and protocol and excessive attention to fashion and grooming. In her last letter, Marie-Antoinette wrote to her sister-in-law Madame Elisabeth: Happiness is doubled when shared with a friend†¦. † ( Campan 4 )In those words are contained the value she placed on friendship to her happiness. The queen had a great capacity for friendship, although she was not always smart in her choice of companions. Conclusion The story of revolution and resistance in 18th-century France is a complicated one, and no two historians tell the story the same way. However, it is clear that for the revolutionaries, Marie Antoinette’s significance was mainly, powerfully symbolic. She and the people around her seemed to represent everything that was wrong with the monarchy and the Second Estate: They appeared to be tone-deaf, out of touch, disloyal (along with her allegedly treasonous behavior, writers and pamphleteers frequently accused the queen of adultery) and self-interested( Moore 17 ). What Marie Antoinette was actually like was beside the point; the image of the queen was far more influential than the woman herself. Marie Antoinette was the Austrian born child bride of the future King Louis XVI of France. It was an arranged marriage designed to (hopefully) create a better relationship between the two countries which was a common practice by the Monarchy to reduce conflicts and warfare between Nations(Campan 7). The French people resented the Austrian Queen and she was the subject of numerous rumors that she had been planted in Fran ce as a spy, was a spendthrift, was cold, cruel, evil, mean and any number of other charges. In truth, she was a well educated woman with excellent regal poise, she was a well qualified linguist, played the Harp with great versatility, was an accomplished equestrian and was considered to be an excellent mother to her four children. She was put to death during the French Revolution at the age of 37 on 16 October 1793. (Marie Antoinette Biography 3) Marie Antoinette was a symbol of goodness and of everything that was right with the French monarchy. Also as queen, she made many changes that affected Frances system of government and law. Marie had abolished the law of segregated dining spaces, as she felt it was wrong. She had gained popularity with people of France at first with her generosity as she continuosly gave to the poor of Paris. After the Revolution, Marie faced the women who stormed Versailles and when her family and her were forced to live in Paris as prisoners she never lost hope that she would find a way to get out and hold her familys reputation as well as her political career; Even after the Republic was proclaimed in 1792, and her husband was executed. (Barker 5) Despite the tragic outcome of Marie Antoinettes life, she never blamed her people. She remained a devoted mother and wife, although her life as the Queen of France ended in a moments notice. Although many through time have viewed her as a shallow, weak and a self- indulgent person. But through recent years many historians have concluded the opposite; seen more as a lively, misunderstood, and compassionate character. She was a devoted mothe r,making sure her children were well educated, and cherished. And even when she knew her life was coming to an end, she made sure her children were in safe hands. And as Queen, she wanted the best for her people, giving generous donations and contributions to the minority. Marie Antoinette as a person and a friend was quite possibly one of her best traits, marked through history. The Political side of her and her family status was the main source of The French Revolution. She was proud to be french, but in the end all the hopes she had for her country demolished right before her eyes. But as terrible as she might be portrayed in your history books. Marie Antoinette will always be the last Queen France ever had. Bibliography Barker, Nancy. Let Them Eat Cake: The Mythical Marie Antoinette and the French Revolution. Historian (Summer 1993): 709-25. Madame Campan. Memoirs of Marie Antoinette. N. p. : Barker, n. d. Memoirs of Marie Antoinette. Web. 01 Sept. 2012. . Marie Antoinette Biography. Marie Antoinette Biography. N. p. , 01 July 2012. Web. 25 Aug. 2012. . Moore, Marianne. Marie Antoinette. New World Encyclopedia. N. p. , 03 Apr. 2007. Web. 01 Sept. 2012. .

Cellulite Essay -- Health Fat Diet Essays

Cellulite In society today it seems the goal of many Americans is to be thin. In their hope of achieving this so-called perfection, it means taking extreme measures to get there. A common complaint of most women in their quest for thinness is trying to combat cellulite, a word that makes them cringe. It seems to plague women (rarely ever effecting men) of all shapes and sizes and usually resides in the hips, thighs and buttocks regions, and sometimes even the triceps and lower abdomen areas. By common definition, "cellulite is lumpy unevenly distributed bulges of fatty tissue which often have a cottage cheese consistency. It is composed of gel-like lumps of water, fat and residues of toxic substances that should have been eliminated from the body." (http://www.beautiful-body.com/) So in other words, cellulite is the way in which fat is arranged underneath the skin. Its lumpy appearance is due to fatty tissue trapped in spaces between connective tissues called septa. The amount of cellulite an individual has is mostly due to genetic composition. Cellulite is extremely difficult to get rid of because it is caused by excess fat whose surrounding net-like fibers are very weak. This causes the fat to bulge in between the fibers and under the skins surface, making it a multi-faceted problem. During the 90's new revolutionary treatments for cellulite are invented every day. Because cellulite is so difficult to lose, women are willing to try almost any solution even if it sounds ridiculous. Today the methods are endless, beginning with unbelievable thigh creams that claim to reduce the size of your thighs. Next, salons are performing cellulite massages and using body wraps to change the appearance of cellulite. Liposuction and ... ...nd exercise regimen, that includes the combination of an aerobic, anaerobic, and nutritional combination. Many of these other miracle treatments are still in their preliminary stages of testing, and it is not proven whether any of them are really safe or effective. Even though the public is desperate to be cellulite-free, the quest to battle the dimple is not considered to be a medical problem; therefore, there is little research done to assist the public in finding the most accurate information. In reality I think the public already knows that a dream cream or a leg massage sounds too good to be true, and it is. After all the websites I found with miracle cures for cellulite, hopefully someone will read this and not waste their time or money finding a silly solution. Diet, exercise, and drink water regularly, and do the best you can with your inherited genes!

Technical communication in english

Ping Dunn Technical Communication – definition ETC is the theory and practice of effective info exchange at work- working communication ETC is a sub-discipline of communication studies (CSS) that deal with the processes of transmitting or exchanging info other sub-dish. Mass communication, mass media com, business com, health com, etc. ETC Is more general In theory than other sub-disciplines of CSS mass, health and business com deal with only one profession ETC is widely applied to the com. Activities In many professions except literature The reminisces and skills of ETC Is also applicable In other languages, not only English The purposes: 2 major – to inform- enables audience to understand info -to persuade – to convince audience to accept Idea ETC is not for the purpose to appreciate art or literature or drama What is effective communication? II. Features of modern communication Our age is the age of info. No technology – no work, life.Typical features o f MS – we have too much Info to deal with – we have to handle multidisciplinary info that we do not understand We cannot hanged the features in modern communication But we can change out language to make it work for us. We can make It simpler and easier. How to improve our language for effective communication? Ill. Pragmatic rules In ETC Deft: Rules of Language in use concerning the application of language audiences – in specific contexts – for particular purposes These rules work In specific conditions – to intend Rule 1: Follow the time order in process description: what happens first, comes first. OFF There exist different pragmatic rules of language in specific contexts. Sentences of he same meaning but different structures may affect the efficiency of communication. The objective of ETC is to put the pragmatic rules into practice so as to increase the efficiency of communication at work. IV. Three Essential Criteria of ETC 1. Comprehensibility 2. Usability 3. Accessibility 1 .Comprehensibility (easy to understand) Expressing info so the audience can understand it quickly and accurately English thinking process is lenient – like a line – easier to understand the Active better than the Passive Passive voice slows down thinking process and decreases efficiency Rule 1: Avoid using passive voice whenever possible Rule 2: Avoid using the â€Å"weak-verb + multinational† structure Rule 3: Avoid using noun-string pre-modifiers To increase comprehensibility of info you should learn technical rhetoric in writing. . Usability (Easy to use) Definition: Expressing your idea in a way that the audience can follow it to complete the task. Readers of MAT fall into three categories – professionals of the discipline – professionals of related disciplines – general readers or average people Technical writing is a writer-responsible writing It is the writers' responsibility to make their writing easy for all readers to use.To make your writing useful to the reader, you should conduct audience analysis: audience's education: write according to the lowest level education of your predicted audience; professional experience, cultural background, emotion and motivation: be reader-friendly, know your audience 3. Acceptability (Easy to find) Definition: Enabling your audience to find what they want quickly and accurately from large amounts of info. 1. A world-wall writing 2. A structured-writing or info-map

The Battle of the Little Bighorn

In 1861 the US government introduced the reservation solution. Plains Indians were to be moved to designated areas known as reservations. There they would receive payments from the government and be taught the ways of the white men. However the Indians who refused to surrender their lives and the Grace land that they and their brothers had lived upon, long before the white men's unexpected arrival, soon disrupted this plan. The breaking of the treaty, which prevented white settlers to settle upon their land, and also them passing through it, angered Red Cloud. There were many Sioux attacks on travellers. These attacks went on for many years, until 1866. The US army ignored their accusations and set up forts along the reservation, to prevent further attacks. Red Cloud in disgust attacked the army. The forts, which had been built upon the Bozeman trail, were soon under siege. The Sioux alone were not strong enough to capture the forts, which were equipped with weaponry the Plains Indians had rarely see before, Rifles. Red Cloud kept a force of several Sioux Bands and had also allied with the Arapaho and the Cheyenne. The incentive, of their livelihoods spurred them on. They fort for many months. Red Cloud also had the vision to try and persuade the Crow, traditional enemies of the Sioux, to fight with his people. Although this did not happen, Red Cloud and his people fought on. In 1868 the government admitted that the Indians could not be defeated militarily. So the Us government signed the treaty of Fort Laramie, which saw the creation of the great Sioux Reservation. No non-Indians were to set foot inside this reservation. As soon as the army had left, the forts were burnt to the Ground. It was the start of many years of peace for Red Cloud. However not all of his people agreed with the life that they had been hand fed. Red Clouds power decreased and the Sioux now looked towards the more militant leaders such as Sitting Bull and Red Cloud. However there were worse times to come for the people of the Sioux. The Peace Treaty could not be maintained forever, could it? In 1874 a man by the name of George Armstrong Custer led the seventh Cavalry to the Black Hills, to see whether the area held, the shiny stone that the White Men craved. In doing this he broke the Peace Treaty of Fort Laramie, which had been signed 6 years earlier. Custer had found Gold, hills full of it, ‘From the grassroots down'. This enticed thousands of miners, in search of happiness to the area. The army could not prevent this, and the government did not want to. The Sioux did. The inhabitants attacked many miners. The Government of the United States offered huge sums of money, per year, to the Sioux, in return for the rights to the Gold that they were obviously not using! But the Indians were not interested in round pieces of metal, that the white men exchanged and they were bot willing to give up the Birthplace of their people up easily. In December 1875 all Sioux were ordered to return to their disturbed reservation. The Indian numbers made this hard. There were reported to be 7000 Indians, amongst them Crazy Horse and Sitting Bull. Sitting Bull refused to agree to reservation life, and so many Sioux looked upon him as their new leader. February 1876 saw the army been ordered that any Indians that was not inside the reservation were to be treated as Hostile. This led to a three- pronged campaign, ordered by General Philip Sheridan. The campaign that followed led to the Battle of the Little Bighorn. Bighorn being the mountain ranges where the battle was to take place. And so George Armstrong Custer and his 7th Cavalry set out along with two other parties to force the Indians back to their reservations. Custer rode along the Rosebud River with the men he had been allocated by General Terry. Whilst riding into position, Custer spotted the Sioux village about 15 miles ahead. Custer contemplated attacking, ignoring the conversation he had had with General Terry earlier, Terry: â€Å"Don't be greedy, wait for us† Custer: â€Å"No, I won't Little did any of them know, that this would be one of the most controversial and misinterpreted conversations, ever made? Custer ignored Terry's orders and prepared to fight. He split his battalion up in three, and planned to send troops under Captain Frederick Benteen, who was ordered to prevent the Indian's usual tactic or escaping. Another group of men were given to Major Marcus Reno, who was to pursue the group. Custer hoped to attack the camp from the North and South Simultaneously. By looking at the tactics he pre-prepared, you would come to the conclusion that he was a very intelligent man, with a lot of experience and will power. However, he was soon to realise that these tactics were not properly thought out, in fact they were soon to be the biggest mistake of his life. A life that, would not see another battle, or another day. Custer had not used his Scouts well; he had barely used them at all. He had Indian Scouts from the enemy tribe of the Sioux, who could of told him a great deal about the strength of the Indian Camp he was preparing to attack, about the firepower of the Indians and the terrain that surrounded the camp. Custer sidelined the scouts, he was the man that ran the show, he knew everything, and he was the noble and brave war veteran. Well, at least this is what he had thought, and if truth were told, so did his men. They had not lost under Custer; he was a respected and experienced Indian fighter. He had never needed scouts before, why was this battle going to be any different? He needed Scouts, especially ones who could blend in, and this would be different. Little did George Armstrong Custer know that the Indian camp he was about to attack with only his battalion was three times his strength, containing not only Sioux, but also Cheyenne warriors. Custer' s plan was put into action: Reno's squadron of 175 soldiers attacked the northern end of the camp. Quickly finding themselves in a desperate battle with little hope of surviving, Reno halted his charging men before they could be trapped and killed, they fought for ten minutes in un-orderly state, hoping that it wasn't going to be their scalps upon the mass of tee-pees they saw before them. Reno withdrew his men into the woods that lined the river. When that position proved indefensible, they retreated uphill to the bluffs east of the river, pursued hotly by f Cheyenne and Sioux Warriors. Just as they finished driving the soldiers out, the Indians sighted roughly 200 of Custer's men coming towards them, through the tough terrain at the other end of the village. This then took the pressure off of Reno's men. Cheyenne and Hunk papa Sioux together crossed the river and locked horns with the advancing soldiers, forcing them back to a high ridge to the north. Meanwhile, another force, largely Oglala Sioux under the command of Crazy Horse, swiftly moved downstream and doubled back in a sweeping arc. This boxed the un-defeated men of the 7th cavalry enveloping Custer and his men in a pincer move. The Indians began pouring in gunfire and arrows. Gunfire came from Winchester repeating Rifles. Rifles that they traded with white men for fur. The exact rifle that Custer had ordered to be left behind, as this would hold his men up, in a battle where, he thought, guns were not necessary. Custer thought a lot of things would weigh him down. The gattling Guns, Sabres and extra troops for example. All because he thought they'd slow him down. But how much he would of wanted them despite their ‘weight', whilst surrounded by the ‘savages' he had promised to leave in peace. The peace was broken, and so was Custer's plan. As the Indians closed in, Custer ordered his men to shoot their horses and stack the carcasses to form a wall, but they provided little protection against bullets. In under an hour, Custer and his men were killed in the worst American military disaster ever. Proving that Custer was greedy and Custer didn't wait. There were many factors that led to the defeat of Custer. However by reading the facts about the war, above, you can see that Custer eyes were clouded over. An urgency to go down in American history as the noblest man, the greatest Indian slayer and most of all The President of the United States. A great Indian slayer should be able defeat a camp of Indians on his own? This was why George Custer did not use Scouts. Therefore he ran into a camp that was 3 or 4 times larger than he had first anticipated. So the men he obtained, of which he thought he had sufficient were out numbered 3 to 1. This obviously was a huge factor to why he and his men were slain. He did not expect to come across a camp of this size, let alone a camp that were equipped with a greater fire power than his squadron. This was another factor. Custer had not expected the Indians to have Guns as well as the knifes and bows and arrows they were expected to own. This meant Custer's men were facing 3 times as many warriors as he had, who were more equipped in the white mans fire arms than them. Having known this a war veteran would have surely come up with alternative tactics. So you see, lack of and misinterpreted information led to unsuitable tactics. It was like a chain of events. Lack of knowledge meant lack of weapons and firepower, which meant poor tactics. This lack of knowledge could have so easily been avoided, by sending out some of their many Indian Scouts. Who could have quite easily got an insight into the size and firepower that the rival Indians had. But Custer' eyes were clouded with greed, he needed no scouts. Custer definitely went down in history. He went down as the General who led his men into worst military disaster in American History. What happened to the Sioux after the battle? Although the Indians won the Battle of the Little Bighorn, it was not a major event in Sioux history. Knowing that there would be severe punishment for their victory, the Indians immediately split up and traveled on so that the U. S. Cavalry would have a difficult time trying to find them. Eventually, they would be forced to live on reservations as their land went into the hands of the U. S. government for mining and farming. Something the Indians did not do or intend on doing. They had fought hard in a losing battle. They had success in the Battle of the Little Bighorn, but had lost their way of life. Their victory attracted even more discrimination and racism and gave the white men an extra incentive to wipe out the Plains Indians altogether. They would now be forced to live as the white men, be taught to farm crops and live in captivity. Some Indians killed themselves rather than live a false life with their humiliated and half annihilated brothers. So the Battle of the Little Bighorn was not really a victory for the Indians. They had fought with their lives, and what had they won, a life of shame, cruelty and eventually death. The reward for their victory was nothing.

Definition and Example of a Markov Transition Matrix

Definition and Example of a Markov Transition Matrix A Markov transition matrix is a square matrix describing the probabilities of moving from one state to another in a dynamic system. In each row are the probabilities of moving from the state represented by that row, to the other states. Thus the rows of a Markov transition matrix each add to one. Sometimes such a matrix is denoted something like Q(x | x) which can be understood this way: that Q is a matrix, x is the existing state, x is a possible future state, and for any x and x in the model, the probability of going to x given that the existing state is x, are in Q. Terms Related to Markov Transition Matrix Markov ProcessMarkov StrategyMarkovs Inequality Resources on Markov Transition Matrix What is Econometrics?How to Do a Painless Econometrics ProjectEconometrics Term Paper Suggestions Writing a Term Paper or High School / College Essay? Here are a few starting points for research on Markov Transition Matrix: Journal Articles on Markov Transition Matrix Estimating the Second Largest Eigenvalue of a Markov Transition MatrixEstimating a Markov Transition Matrix from Observational DataConvergence across Chinese provinces: An analysis using Markov transition matrix

Essential Components of Guided Reading

Essential Components of Guided Reading There are three essential elements in Guided Reading, they are before reading, during reading, and after reading. Here we will take a look at teacher and student roles during each element, along with a few activities for each, as well compare the traditional reading group with a dynamic guided reading group. Element 1: Before Reading This when the teacher introduces the text and takes the opportunity to teach students before the reading begins. Teachers Role: To select an appropriate text for the group.Prepare an introduction to the story they are going to read.Briefly introduce the story to the students.To leave a few questions unanswered that can be answered throughout the story. Students Role: To engage in a conversion with the group about the story.Raise questions about the story to be read.Build expectations about the text.To notice information in the text. Activity to Try: Word Sort. Choose a few words from the text that may be difficult for students or words that tell what the story is about. Then have students sort the words into categories. Element 2: During Reading During this time when students are reading, the teacher provides any assistance that is needed, as well as records any observations. Teachers Role: Listen to the students while they read.Observe each readers behavior for strategy use.Interact with students and assist when needed.Observe and make notes about individual learners. Students Role: Read the text to themselves quietly or softly.To request help if needed. Activity to Try: Sticky Notes. During reading students write down anything that they want on the sticky notes. It can be something that interests them, a word that confuses them, or a question or comment they may have, anything at all. Then share them as a group after reading the story. Element 3: After Reading After reading the teacher talks with students about what they have just read and the strategies that they used, and leads students through a discussion about the book. Teachers Role: Talk about and discuss what was just read.Invite students to respond or add details.Return to the text for teaching opportunities such as to find answers to questions.Assess student understanding.Extend the text by providing activities such as writing or drawing. Students Role: Talk about what they just read.Check predictions and react to the story.Revisit the text to answer questions prompted by the teacher.Reread story with partner or group.Engage in additional activities to extend learning about the story. Activity to Try: Draw a Story Map. After reading, have students draw a story map of what the story was about. Traditional Versus Guided Reading Groups Here we will take a look at traditional reading groups versus dynamic guided reading groups. Heres how they compare: Traditional groups focus on the lesson, not the student - while guided reading focuses on the student, not the lesson which will actually help the student learn and comprehend the lesson plan quicker.Traditional is grouped by general determination of ability - while guided is grouped by specific assessment for strengths and appropriate level of the text.Traditional groups the teacher follows a prepared script - while in guided the teacher is actively engaged with the text and the students.Traditional reading groups focus on decoding words - whereas guided reading groups focus on understanding the meaning.In traditional reading groups, the words are taught and skills are practiced in workbooks - whereas in a guided reading group the teacher builds meaning and language and skills are incorporated into the reading, not with workbooks.Traditional reading groups students are tested on their skills - whereas in dynamic guided reading groups students assessment is ongoing and througho ut instruction. Looking for more reading strategies to incorporate into your classroom? Check out our article on 10 reading strategies and activities for elementary students.

Brand and its audience and the proposal and justification of a set of Essay

Brand and its audience and the proposal and justification of a set of marketing communications to enhance the brands equity with its target publics - Essay Example Tiger Beers global flavor pleases their palate. Majority of the Tiger Beer market is composed of the younger age brackets representing a potential increase in demand in the future. This market segment holds 35 percent of the UK population (National Statistics, 2009). The taste preference of UK people is also a consideration for Tiger Beer. The crisp, sweet beer offered is especially catered to the UK taste. More choices in terms of flavor offerings is now the name of the game with UK taste buds becoming harder to please and more fickle. The bulk of customers who purchase Tiger Beer, come from the class C socio-economic level, who are composed of lower C or middle income earners. Even in bars that are in high-end market locations, the bulk of customers drinking Tiger Beer are people of average income who are looking for a different taste away from the usual Carlsberg or Heineken. Employees and blue collar workers treat themselves to Tiger Beer because of its relatively affordable price, distinct taste, and colourful design. Furthermore, UK people love to drink and since are they are naturally collectivistic and fond of group gatherings, beer is their means of getting together to talk and mingle with others. In fact, beer has been one of the bases of the UK men’s social life (Tai, 2008). Brand Positioning can be defined as the particular position in which the brand defines itself as capturing in the competitive field (Kotler, 2004). Positioning refers to differentiating brand attributes, consumer benefits and target segments, individually or collectively. With regard to Tiger beer, the beer market that Tiger beer is positioned towards can be defined by its appeal to a specific market segment, its unique taste and lower price. Tiger Beer has been very profitable in the UK, because the brand has employed the British appeal for the exciting and unusual to its advantage.

Minerals Essay Example | Topics and Well Written Essays - 1000 words

Minerals - Essay Example This paper describes the classifications of minerals. Minerals can be classified according to various physical characteristics such as hardness, luster, and even their color. They can also be classified by their chemical and reaction properties. These properties can help identify unknown minerals, as well as identifying the minerals in the composition of an unknown rock. All of these characteristics are used in the helping of classifying and organizing the wide array of different and unique rocks and minerals that are found above, below, and hidden throughout the physical boundaries of planet Earth. To be truly classified as a mineral, the substance must be a â€Å"solid and have a crystal structure. It must also be an inorganic, naturally-occurring, homogeneous substance with a defined chemical composition†. A crystal structure is a specific arrangement of atoms inside the mineral. Crystal structures can be seen using X-rays if the mineral composition is too small. There are over 4,000 different types of minerals, of these 150 called "common," 50 are "occasional," and the rest are "rare" to "extremely rare". The first physical classification of minerals is the factor of crystal structure. A mineral may have a small or large crystal structure, and the size, shape, and grain type of the crystal all can help classify the mineral. The second physical classification is the hardness of the mineral. With a diamond being the hardest mineral, and talc being the softness, a scale is used to determine where a mineral’s hardness lies.

Comparison of Oil and Alternative Energy Sources Research Paper

Comparison of Oil and Alternative Energy Sources - Research Paper Example This makes it an abundant resource that can sustain various energy requirements around the world. Also, when the appropriate technology is put in place in a given area, it is fairly easy for oil to be explored in perpetuity with little additional costs. Although oil machinery and infrastructure is expensive, when they are set up, they can extract crude oil at costs at as low as $2 per barrel. With a high market rate of between $30 and $100, the profit margins are always high for these petroleum companies and they recover their costs in a short time. It must also be pointed that there are two inherent weaknesses in the use of oil. First of all, oil is a non-renewable energy source. This means that once it is extracted from the earth, it cannot be replaced. As such, it is prone to exhaustion. This implies that there will be a time where oil will no more be available to people in the world. Nagle and Guinness (2011 p364) indicate that the International Agency has identified that peak oi will occur in the period between 2013 and 2037. In other words, within this timeframe, oil production will be at the highest levels. And due to declining levels of oil reserves around the world, oil production will begin to fall after this time. This means that the levels of oil will fall in the near future after oil reserves are used up. It is speculated that based on current production levels, known oil reserves will run out between 15 and 80 years (Nagle and Guinness, 2011 p364). Although these figures might be generated through pessimistic estimates, there is a genuine cause for alarm, because if production continues, it is a known fact that oil reserves are going to run out. This therefore presents a strong case for the identification and exploitation of alternative sources of energy. Also, oil leads to high carbon emissions which lead to global warming and climate change (May and Caron, 2009). This is because the oil taken from the earth directly, known as crude oil needs to be refined. In refining crude oil, it needs to be burnt at high temperatures in the process of fractional distillation. This leads to high degrees of emissions into the atmosphere. Also, the usage of oil in cars and other machines leads to combustion which causes the emission of high degrees of pollutants into the atmosphere. These pollutants get into the atmosphere and modify the character of the ozone layer. This leads to a situation where the ozone layer traps the reflection and release of heat from the earth into space. Due to this, the temperature in the world becomes high and this affects the balance in the natural environment. These two inherent weaknesses present compelling case for the introduction of a new and more efficient method of satisfying the energy needs. Research Framework This paper explores the research question: Are alternative energy sources the answer to ending human dependence on oil? In answering this research question, the writer will address the following objectives: 1. A critical analysis of alternative energy sources. 2. A comparison of the alternative energy sources to oil. 3. An evaluation of how appropriately the alternative energy sources could be used in lieu of oil. Alternative Energy Sources Turk and Bensel (2011 p252) identify a paradox relating to the dangers of using fossil fuels and oil. They state that: â€Å"Can the global society make the massive shift to using windmills, solar panels and other renewable

The Religion In Contamination

The Religion In Contamination To understand this article The Case for Contamination, it helps to know that Kwame Anthony Appiah is an advocate of Cosmopolitanism, a global ethics which aims to establish universality and shared values as a determinant or common denominator.(Appiah book, 2006). Cosmopolitanism is still a brewing concept, although the idea has been traced to the cynic Diogenes of Ancient Greece (410 B.C.) who claimed world citizenship and to the 2nd century stoic Hierocles who drew the Concentric Circle Model of the self opening out for concern to family, local group, citizens, countrymen and humanity. Whether it is simply an idea, an ethical way-of-life or a movement, Cosmopolitanism is still to gain wider acceptance by present-day thinkers, moralists, and ideologists. In his book Cosmopolitanism: Ethics in a World of Strangers, Appiah clarifies that Cosmopolitanism is basically an ethical principle. Still, he forewarns, not every ethical principle, inclusive of religion, which claims universality, is Cosmopolitanism. To understand this mind-set, Appiahs aforesaid article deserves examination. Analysis Unlike his book Cosmopolitanism: Ethics in a World of Stranger, the article under consideration focuses less on Cosmopolitanism and more on the phenomenon of cultural change. Through personally drawn examples, expressed in a descriptive narrative way, Appiah shows that cultural assimilation takes various forms. And in his own home place in Asante, Ghana, Appiah finds exotic traditional customs being observed by fellow-Ghanaians, even as they show signs of modern 21st century living, wearing Western suits and using technology gadgets like cellphones. And while rooted in their traditions, Appiah comments, Ghanaians have established connections with the West, and such is the case with his Ghana president who is a Catholic and an Oxford graduate, while Ghandian youths are students and working immigrants in London, the United States, Japan and other developed countries in the globe. Appiah notes that there are cultural purists, who advocate the preservation of pristine cultural values and traditions. However, this attitude does not conform to the ethics of globalization or Cosmopolitanism. For him the appropriate object of moral concern in Cosmopolitanism is the individual, not whole nations, tribes or peoples. Each and everyone is a citizen of the world, but the world is not closer to Cosmopolitanism, he adds, when homogeneity means only superficiality or artificiality in cultural changes. He describes how common it is for people to change in ways they like inventing new forms of differences: new hairstyles, new slang, even new religions (Appiah article, 2006). Also, some changes may be liked, while others disliked. For example, the influence of global economy may be a problem to those who have to adjust crops and livelihood, although acceptable even exciting for the well-placed who find opportunities in global change. In the case of religion, Christianization may have succeeded by way of mass conversions, but some elements of folk religious practices continue to p revail showing the fact that Christianity has been accepted in external form, but not in essence. In this article, Appiah treats religion in two distinct ways: First as a cultural artifice, subject to change as any other, and secondly as a dangerous new form of anti-cosmopolitanism. In the first form, religion plays the role of a cultural artifact, which undergoes change, and evokes different responses, good or bad. In this way, religious cultural change is like other cultural changes that are brought about by increased globalization of ideas. It plays a common role as other aspects of culture, such as dress, language or custom. It simply affects change, and some people like that, some do not. Appiah thinks that diversity in culture, including religious traditions, is an acceptable situation. However, the process of cultural change which creates only one cultural mode is unacceptable. This is so, since artificial cultural diversity and homogeneity may actually be an entrapment which prevents mans evolving into a higher nature. Rather than artificiality and homogeneity, diversity may be more conducive to mans nature to attain the maturation of his mental, moral and aesthetic potentials, as well as to mans getting a fair share in happiness in life. For Appiah, religion can play a second and more dangerous role. He cites the neo-fundamentalist idea of a global utopia, which can be a problem to humankind. In his book, Appriah explains that a religious utopia displays a faà §ade of faith in human dignity and shared ideals with people in many countries (2006). However, behind this faà §ade is intolerance which can embolden utopian ideologues to make war against any nation that goes in the way of their sense of universal justice. For Appiah, whenever religion is upheld with a fundamentalist attitude to culture, the imperialist disposition is unleashed. He drew similarities from sinister ideologues like Marx, Mao and Pol Pot who used the name of universal humanity, but who also sought to stamp out religion. Alternative approach Appiahs portrayal of the roles religions play in cultural change contributes to his aim to advance Cosmopolitanism along substantial cultural change that advances global citizenry in the world. He appears too defensive however, of Christian fundamentalism and centuries of hybridization which, for example, transformed through the centuries the historical Nazarene from a beloved teacher to a Pauline liberator of the gentiles, a God-Word among Gnostics, a God-Son in Roman Christianity, the Pantacrator or Omnipotent in Greek Christian Orthodoxy and many other forms comprising what scholars consider as the mythical Jesus. Artifice in religious cultural change may be blamed but the imperialistic connivance by state and religion is more likely to the cause of prolonged religious separation, bias and violence in human history. Thus, the barriers to genuine Cosmopolitanism and universalism appear more formidable than it seems. Even today, while radical fundamentalism is worrisome, institution al differences among religions are the main barriers to Cosmopolitanism. Ethical advocates like Appiah may call for tolerance and respect for the freedom of individuals to make their own choices, but the world will remain divided among hundreds of institutional churches and thousands of religious denominations, sects and cults in the world. The historical Jesus was faced by the dilemma of separation among orthodox Jews and the unorthodox Samaritans, and was asked outright whether Jews should worship in Jerusalem or Samaria. To the surprise of his listeners, Jesus said it is in neither of the two places will Jews and non-Jews worship God. Rather than worship localized in places, Jesus predicted that in a future time worship will be done only in spirit and truth. He may have spoken his mind on Cosmopolitanism. Conclusion Cosmopolitan advocates speak in various ways, but they all agree on the need for non-curtailment of cultural freedom. Within this cultural freedom based on political, economic, religious, circumstances, autonomy should be respected in order to provide the foundation for otherness. Otherness is comprised by cultural differences in aims, structures, and other differences. I argue, however, that while religion is situated within cultures, it is also innate in nature, which has been awakening through the centuries in defining truth, knowledge, acceptance and other facets of human harmony with life. Religious cosmopolitanism? It is an idea that already finds concrete application in the United Nations and international agencies, foundations, and organizations. The man of the world actually came during the ancient times of Greek Stoicism, but his message was far beyond his time and above the grasp of the people of his days. Through the centuries state-church imperialism held its reign and the his rule, his religion, principle established empires, kingdoms and fiefdoms. The social and political landscape continued to change until the advent of Humanism in the fifteenth century, paving the way for the Reformation and the Period of Enlightenment which broke Christendom and ushered in modern society. After the industrial and technological revolutions, we may have an emerging phase of civilization favorable to cosmopolitan identity. However, as Cosmopolitanism makes a demand for estrangement of ones culture and history, the political system of nation-states may take more time to change . The fundamentalist adherence to religious culture that foments global terror is also especially problematic today. This situation makes it more difficult to say if ethical universality is near. In the end, the answer may be found in the words of the mystic George Macdonald: Our consciousness will not be rebuilt in a night. It takes a long time to finish the new creation of this redemption.

The Ghost’s Appeal: Man’s Interest in the Superficial in Toulouse-Lautr

The Ghost’s Appeal: Man’s Interest in the Superficial in Toulouse-Lautrec’s At the Moulin-Rouge Henri de Toulouse-Lautrec’s famous painting, At the Moulin-Rouge, combines striking coloring with abnormal lighting to create a work that addresses men’s superficial interest in women. The dark scene depicted in the painting includes ten people scattered about a restaurant. In the center, two women and three men sit casually around a table while the background portrays two men and a woman peering into mirrors; a second woman (in the foreground) observes the situation. The most arresting aspect of the picture is the dominating, pale face of a woman in the right foreground of the picture. A careful analysis of the painting begins with the study of the portrayal of the brightly-lit women and how the men’s gazes focus that representation and concludes with the viewer’s natural confirmation of that portrayal. This textual look at the picture leads the viewer to the conclusion that it is a woman’s external pomp that attracts a male. Because of Toulouse-Lautrec’s use of lighting, it is clear that the women are central to the painting. Despite the intermixing of men and women, the light falls only on the women, and the men are left in the shadows. Because of this, the eye wanders, not to the men, but to the women; thus, they become the subject of the painting. While this lighting does not appear unnatural, it is far from the customary distribution of light. Hence, the lighting of the women is an intentional attempt to focus the observer on them. Clearly, the objective of At the Moulin-Rouge centers on women. Having established that the females are integral to the work, it is interesting to see how the illumination reveals more about th... ...illed with interesting scenes, people, and ideas, has a distinct theme that emerges by looking at both the women and their male counterparts. From their similarities to actresses to their depiction as ghosts, Toulouse-Lautrec’s women are superficial. It is the men’s obsession with this, however, that reveals the work’s complete theme. Namely, that it is the outward grandeur of a woman that charms men. This point is brought close to home as the viewer realizes that he joins the men in the painting with the same curious interest in the superficial. Toulouse-Lautrec’s masterpiece brings the theme of superficiality’s appeal full-circle by engulfing both the subjects and the audience. NOTES *At the time, "fl†°neur" described the rich, male population that had time to observe and appreciate art. Artists of the day knew that their audience consisted largely of fl†°neurs.